The Challenge
When OnBrand were approached, again, to run the Beauty Awards with OK! Magazine we were of course delighted. This year, however, presented a bigger challenge. With 650 guests, 120 high profile celebrities, press and paparazzi and the associated media coverage, it had to be a night the client would remember, and for the right reasons.
The Beauty Awards is, without doubt, the most prestigious date in the beauty calendar, bringing consumers, retailers, celebrities and beauty advisors together with top brands, to determine the industry’s greatest product innovations over the previous 12 months.
This year the gauntlet was also thrown down with a unique venue – a pop-up venue in the ground of the Tower of London which would only be built 2 weeks before the event.
Enter OnBrand
Running an event with multiple and significant stakeholders requires real attention to detail, and our remit this year widened into the following areas:
- Event Management
- AV Production
- Transformation, Branding and Theming the venue for drinks partner: Gancia and Zubrowka
- Event Security
- Managing all press – approved and paparazzi
- Awards music and theming
- VIP area staging and management
- Event Operations
As always, preparation is everything, and we created a project plan that was approved by all stakeholders in advance to make for a smooth process on the day. Four site visits, 1200 emails later and we were ready to go live.
Key Wins
- Full event management
- High quality AV production
- Sourced and supplied well known presenters
- Managed VIP’s
- Full event logistics
- Contractor management
- 100% client satisfaction
What They Say
“The OnBrand team was tasked with both transforming the venue with a very tight lead time, and final branding was only approved 4 days before the big night. On the day logistics went very smoothly – it had to given the heavyweight media exposure, and the expectations of our partners. Daniel Graham and his colleagues together with a whole troop of suppliers partners pulled it off, making The Beauty Awards 2017 with OK! an event that will be remembered by everyone for many years to come. Looking forward to working with you in 2018.”
Tim Langford, Managing Director – Communications International Group
