Our SEO strategy will focus on creating content that your target audience is searching for and that is relevant to what your business is offering. Your website will be organised by a content map which will serve to create content based on a potential customers needs at any particular point in time and that will guide them through the sales funnel.
Searches happen every second whereby people are looking for information, investigating options, are ready to purchase. An SEO strategy needs to be sensitive and embracing of the nature of the search and the stage of the buying journey a potential customer is at.
The other element to an SEO strategy is the technical piece which will prioritise all the behind the scenes improvements that need to be made so a website is optimised in the best way possible for SEO. It’s no where near enough to simply have a sound SEO content strategy. Technical SEO is paramount to Google respecting your website!