Our SEO strategy will focus on creating content that your target audience is searching for and that is relevant to what your business is offering. Your website will be organised by a content map which will serve to create content based on a potential customers needs at any particular point in time and that will guide them through the sales funnel.

Each page on your website needs to be assigned a keyword. The keyword selected must be commercially and strategically led. This involves an in-depth keyword research and analysis exercise to determine the most suitable keyword for a page based on user intent, difficulty of ranking for that keyword and the competitiveness of that keyword.

We work with you to build a complete keyword map for your entire website that will realistically give you the best chance of improving your visibility on Google.

Find out more about our keyword research services.

Optimising the content that sits on any given page gives it the best chance of ranking for your desired keyword. We review each page of content to ensure that the content itself and in the source code is optimised.

This is where things like title tags, meta descriptions, image optimisations, schema mark ups and internal links all play their part!