Our combined team experience spans big brands and high profile agencies. You can get in touch with any of us on [email protected] or 03333 220022

Daniel Graham

Daniel Graham

Managing Director

Daniel has spent the last 20 years steering businesses to marketing success and founded OnBrand in 2009 with a goal to improve customer experiences, champion brand messaging and create business growth. Alongside his practical and straight forward approach to doing business he brings a wealth of experience, passion and creative thinking.

Marc Jason

Marc Jason

Finance Director

Marc is no stranger to finance, as managing partner of a medium sized accountancy practice already. A founding director of OnBrand, Marc brings a wealth of experience working with creative and media companies to OnBrand, enabling the business to grow and develop.

Sarah Warren - Digital Marketing Consultant

Sarah Warren

Digital Account Director

Sarah loves getting under the skin of a business; its offering, its customers, its industry, and enjoys working out a plan of action that adds significant value to clients. Sarah joined OnBrand as she loves our open-minded nature and forward-thinking personality as a businesss.
Sarah loves swimming in the sea (ideally in Ibiza), wine lunches and the TV series Breaking Bad. She also has a fitness instructing qualification and an ultra-white collar boxing trophy!

Jemima Ardeman

Marketing Executive & Account Manager

Meet Jemima, the maestro of strategic thinking, creativity, and data-driven choices. On a quest to fuel growth and sculpt unforgettable brand tales in the ever-changing digital realm. There isn't an OnBrand project Jemima doesn't get stuck into and offers her valued expertise to! Off-duty, she indulges in sushi (maybe a tad too enthusiastically), hangs with pals, and is a LinkedIn wizard!

Sam Burrill

Web Developer

Sam has joined the OnBrand team to bring both technical flair and a creative eye to our team, which will enhance the quality and innovation of our client's web projects. His multifaceted skills ensure that our client's web projects not only meet but exceed expectations, striking the perfect balance between functionality and visual appeal. When he's not building bespoke websites, he's at home with his floof Finlay the Corgi!

Tina Kelf

Tina Kelf

Content Designer

Tina is a content designer, specialising in all things digital and social. With a background in film and television production, Tina has a particular talent for video and can't wait to help our clients explore the potential of short-form videos and Tik Toks within their social strategy! When she finally gets herself away from the Adobe Suite, she thoroughly enjoys a bottomless brunch (bonus points for a drag queen host).

Ed Mills

Audio Production Executive

Ed, our in-house audio maestro, not only crafts catchy playlists for UK shopping centres and public spots but also specialises in creating clear and consistent audio messages for telephony systems. He refines messages to ensure clarity, conciseness, and consistency, conveying crucial information, promotions, and announcements. This meticulous work guarantees a professional and seamless communication experience for callers. And when away from the audio department, Ed dedicates time to honing his Muay Thai skills and is on the path to becoming a pianist for the OnBrand band, OnBand!

Eloise Oliver

Marketing & Events Manager

Eloise is all things Socials and Events within OnBrand. With a background as a Sommelier and within Hospitality Operations, she brings not only strategic prowess and creative flair but also all the wine and foodie gossip to the office. Beyond the savvy promotional campaigns, you’ll catch Eloise exploring London’s restaurant scene, in the gym, or enjoying cosy nights in with her Cockapoo, Bruno, and a glass of wine (or five).

Kay Smith

Book Keeper & Office Manager

Kay has a vast number of years of book keeping experience gained by working in Advertising & Care Home industry, complete contrasts but both very rewarding. When she is not balancing figures, she is balancing life with dog walks & believes Sunday afternoons are for listing to some Jazz Funk accompanied by a glass of something preferably fizzy !

Piyush Patel


Piyush, or “P” for short, specialises in the art of audio and video production and installations and can hear a faulty wire from 600-miles away. Expert in radio players and Centre Radio kit, there isn't a Centre Radio client he hasn't visited!



Head of Barketing

Now settled back into his role after time on fur-lough, Monty leads the way in social media and snoring. No wonder he’s picked up 3k followers on insta @monty.the.snoring.dog. He usually keeps his ear to the ground on all the office going-ons. His laid back laid back ‘Netflix and chill’ personality destresses all of the team. Pawfect!


Head of Pawduction

When she isn’t picking up followers on her Instagram handle @bonnie_the_bouncy_cav, our little pupster is very busy sniffing and running at just about anything. Bonnie excels at cuteness, cuddles and adding a general sense of wellbeing to the team. Outside interests include walking, agility courses and a love of all things food.

Our History

OnBrand grew out of another agency, started by our M.D., Daniel Graham back in 2001, which worked in the niche sector of audio and sensory marketing. This experience defined his continued interest in consumer psychology, shopper marketing and how effective marketing could influence behaviour at points of purchase.

Our Airoamer product, well ahead of its time, first explored how consumer behaviour could be influenced by people’s senses. Pumping the smell of coffee into Premier Lodges to increase breakfast sales by 4,000% was the type of “outside the box” thinking that led to overwhelming results.

As ‘Brand Audio Ltd’ we successfully developed a methodology to improve operational efficiency, reduce customer friction and costs whilst improving customer journeys in contact centres and where callers are placed in telephony queues. Not only do we design the experiences and customer journey, but with our proprietary scheduling software we helped deliver the right message at the right time to callers, increasing retention, conversion and customer satisfaction.

From this experience in audio marketing, we adapted the technology and created Centre Radio, the UK’s leading shopper marketing instore radio proposition which improved communications, ambience and public perceptions across over 200 shopping centres, increasing dwell time and footfall, creating a positive shopper experience, and leading shoppers to spend more and stay longer. This service still operates in approx 200 centres helping them communicate their facilities, promotional, season and operational messages.

We continued that tradition of innovation by fixing another gap in the shopper experience, this time in shopping centre website and social media experiences, by creating a content channel of retailer promotions and offers. Our Offers service showcases retailers’ best deals and promotions in a way that’s crafted to increase shopper engagement and save our clients money, minutes and manpower.

Since then, we’ve embraced the skills of a full service marketing agency, including events, PR, SEO, Organic and Paid social media, content marketing, lead generation, branding, and websites.

In 2009, we consolidated the businesses into a one company, rebranding in 2015 to become OnBrand Group Ltd, or OnBrand as we are more commonly known.