Our combined team experience spans big brands and high profile agencies. You can get in touch with any of us on [email protected] or 03333 220022

Daniel Graham

Daniel Graham

Managing Director

Daniel has spent the last 20 years steering businesses to marketing success and founded OnBrand in 2009 with a goal to improve customer experiences, champion brand messaging and create business growth. Alongside his practical and straight forward approach to doing business he brings a wealth of experience, passion and creative thinking.

Marc Jason

Marc Jason

Finance Director

Marc is no stranger to finance, as managing partner of a medium sized accountancy practice already. A founding director of OnBrand, Marc brings a wealth of experience working with creative and media companies to OnBrand, enabling the business to grow and develop.

Sarah Warren - Digital Marketing Consultant

Sarah Warren

Digital Account Director

Sarah loves getting under the skin of a business; its offering, its customers, its industry, and enjoys working out a plan of action that adds significant value to clients. Sarah joined OnBrand as she loves our open-minded nature and forward-thinking personality as a businesss.
Sarah loves swimming in the sea (ideally in Ibiza), wine lunches and the TV series Breaking Bad. She also has a fitness instructing qualification and an ultra-white collar boxing trophy!

Mckenzie Mullany

Account Manager

Mckenzie is passionate about all things creative and marketing. With her creative flair and people skills, she is responsible for the account management of our shopping centre clients. Mckenzie is open minded, has a keen eye to detail and loves to get stuck in! She is excited to widen her marketing expertise with the guidance of the OnBrand Team. Outside of the marketing world Mckenzie is a social butterfly and is someone to lives to create memories!


Genevieve Grey

Account Manager

Gen has joined the OnBrand Marketing team as our new Account Executive. Gen’s day to day work includes looking after, managing and visiting OnBrand’s shopping centre clients and working closely with Account Director Jo. Gen loves that no two days are the same at OnBrand and the range of experts and knowledge we have across all services really puts us at the forefront of what we do. Gen has joined OnBrand after performing in Wicked in the West End for the past 3.5 years and has a knack of beating anyone she comes across at table football!

Tina Kelf

Tina Kelf

Content Designer

Tina is a content designer, specializing in all things digital and social. With a background in film and television production, Tina has a particular talent for video and can't wait to help our clients explore the potential of short-form videos and Tik Toks within their social strategy! When she finally gets herself away from the Adobe Suite, she thoroughly enjoys a bottomless brunch (bonus points for a drag queen host).

Evangelos Markou

Audio Production Executive

Evangelos is a Sound Designer, Composer, and Recordist with a wealth of experience in Audio production. His role is to deliver great Audio editing results and troubleshoot any Centre Radio related issues. He has previously worked in Podcasting, Commercial and Film Production, as Music composer. In his free time, he enjoys reading, gaming, writing music and bouldering (preferably in the sun).

Kay Smith

Book Keeper & Office Manager

Kay has a vast number of years of book keeping experience gained by working in Advertising & Care Home industry, complete contrasts but both very rewarding. When she is not balancing figures, she is balancing life with dog walks & believes Sunday afternoons are for listing to some Jazz Funk accompanied by a glass of something preferably fizzy !



Head of Barketing

Now settled back into his role after time on fur-lough, Monty leads the way in social media and snoring. No wonder he’s picked up 3k followers on insta @monty.the.snoring.dog. He usually keeps his ear to the ground on all the office going-ons. His laid back laid back ‘Netflix and chill’ personality destresses all of the team. Pawfect!


Head of Pawduction

When she isn’t picking up followers on her Instagram handle @bonnie_the_bouncy_cav, our little pupster is very busy sniffing and running at just about anything. Bonnie excels at cuteness, cuddles and adding a general sense of wellbeing to the team. Outside interests include walking, agility courses and a love of all things food.

Plus our wider network of associates


Kris Baker

Digital Advertising

Kris is an experienced Digital Marketing & Ecommerce expert with a range of knowledge across sectors from baths to balloons! His digital experience includes Email, PPC, SEO, Affiliate Marketing and PR, as well as analysing and reporting on KPIs to ensure successful delivery against business goals.

Stacey Waterman-Coleman

Editorial Content

Anyone who names Saturday Night Fever as their fave movie has a passion for fashion! Stacey loves embracing the creative freedom of her role to create stylish, engaging articles for lifestyle readers everywhere!


Wendy Sharp

Strategic Marketing

Wendy has over 20 years’ experience in B2C and B2B marketing within some of the UK's largest corporations focusing on brand & acquisition strategy, campaign management and analysis. Her ethos is to ensure that the customer remains central to all planning, to strive for excellence and apply big thinking to small businesses. Her experience covers Entertainment & Technology, Financial services, Travel & Tourism, FMCG and retail.


Nicola Kevin


Nicola is a true creative talent, idea led and multi disciplined working across print, web, online, social and branding with a background at various design and advertising agencies such as Ogilvy.

jo eden

Jo Eden


Jo brings 30 years of design experience to OnBrand, with a wide range of design work spanning logo design, brand development, design for print, product and gift packaging. She has worked across sectors, with clients including Audi Volkswagen, Marks & Spencer, Budgens, John Lewis, Debenhams, United Distillers, Revlon, Rimmel London, Credit Suisse and Premier Inn.


Alex Ziff


Alex has worked at MUTV, SKY and ITV and brings her event marketing sass wherever she goes. She loves to turn her creative talents into clients marketing solutions and has been known to transform many a retail event into an extravaganza. Her claim to fame is a being a former local TV Weather girl - she'll always predict a sunny outcome!

Piyush Patel


Piyush, or “P” for short, specialises in the art of audio and video production and installations and can hear a faulty wire from 600-miles away. Expert in radio players and Centre Radio kit, there isn't a Centre Radio client he hasn't visited!

Cal Graham

Strategic Marketing

Cal brings extensive senior level marketing expertise to the OnBrand team, with both in-house and agency experience across sectors including property, retail, perfume, drinks and FMCG brands. She also introduces Daniel to the latest marketing tools!

Annie Veale

SEO and Analytics expert

Annie is our SEO and Analytics expert - she has worked both agency and client side during a twenty-something career and is highly skilled at turning the numbers into insight, analytical and curious ensures a full picture is always presented and critiqued prior to project commencement. She is also our GA4 specialist and experienced in migrating her clients to this new data model and enthused by the marketing performance data opportunities this is presenting.

Our History

OnBrand grew out of another agency, started by our M.D., Daniel Graham back in 2001, which worked in the niche sector of audio and sensory marketing. This experience defined his continued interest in consumer psychology, shopper marketing and how effective marketing could influence behaviour at points of purchase.

Our Airoamer product, well ahead of its time, first explored how consumer behaviour could be influenced by people’s senses. Pumping the smell of coffee into Premier Lodges to increase breakfast sales by 4,000% was the type of “outside the box” thinking that led to overwhelming results.

As ‘Brand Audio Ltd’ we successfully developed a methodology to improve operational efficiency, reduce customer friction and costs whilst improving customer journeys in contact centres and where callers are placed in telephony queues. Not only do we design the experiences and customer journey, but with our proprietary scheduling software we helped deliver the right message at the right time to callers, increasing retention, conversion and customer satisfaction.

From this experience in audio marketing, we adapted the technology and created Centre Radio, the UK’s leading shopper marketing instore radio proposition which improved communications, ambience and public perceptions across over 200 shopping centres, increasing dwell time and footfall, creating a positive shopper experience, and leading shoppers to spend more and stay longer. This service still operates in approx 200 centres helping them communicate their facilities, promotional, season and operational messages.

We continued that tradition of innovation by fixing another gap in the shopper experience, this time in shopping centre website and social media experiences, by creating a content channel of retailer promotions and offers. Our Offers service showcases retailers’ best deals and promotions in a way that’s crafted to increase shopper engagement and save our clients money, minutes and manpower.

Since then, we’ve embraced the skills of a full service marketing agency, including events, PR, SEO, Organic and Paid social media, content marketing, lead generation, branding, and websites.

In 2009, we consolidated the businesses into a one company, rebranding in 2015 to become OnBrand Group Ltd, or OnBrand as we are more commonly known.