10 Reasons why Centre Radio is CRUCIAL for Shopping Centres during the Pandemic

It’s fair to say, over the past year, we’ve produced a whole host of messages for over 200...

Small Businesses Still Have Big Customer Needs

We all know the importance of understanding customer needs within marketing. However,...

OnBrand Talking Resilience In the Workplace

2020 has proven to be one of the most challenging years for business. Here, at OnBrand we...

OnBrand Supporting Local Charities to Brighten St Albans this Christmas

At OnBrand we are great believers in bringing the community together. We absolutely love...

Build the Best Email Strategy

CRM systems are amazing! When used correctly they build stronger...

Take Some Downtime for a Ted Talk

It’s a wet November lunchtime. The rain is pouring and you can hear the wind howl around...

Black Friday Support for Independent Businesses

This year has been hugely turbulent for all retailers…. Whilst Black Friday often...

Helping St Albans Businesses Beat The Pandemic

There may be a global pandemic but here at OnBrand we are constantly looking for creative...

Be a brand, not just a logo

‘I don’t need a brand, I already have a logo’ We often hear small businesses say...

10 signs your website needs attention right NOW

If ever there was a time to make sure your website is running to the best of its...

SUCCESS! How we increased organic REACH on our client’s instagram account by 2548% in just 3 months

Earlier this year, an Essex shopping centre came to us, as they had BIG plans for their...

Success Story: Developing Brand and Comms Strategy for St Albans based HR business ‘Practical Change Partners’

Whilst 2020 has been a bit of a topsy turvy year so far, we have to say that, we’re also...

Preparing for a very different Peak Season: a summary of webinar insights by ShopperTrak UK

As a marketing agency working across numerous retail clients, from independent stores...

#ThankYouStAlbans

Earlier this month, we wrote a blog for one of our shopping centre clients, all about...

Getting the Comms Right: How we increased bookings with ONE Advertorial

THE BRIEF Tony from Tielsi Hairdressing came to OnBrand just after lockdown had started to...

Proud Members of the Alliance of Independent Agencies

Being a local independent Marketing Agency is something we’re particularly proud of. We...

5 Steps to Re-Building Customer Relationships

As September approaches, it’s suddenly feeling a little more ‘back to business,’ wouldn’t...

Post-lockdown Business Burnout? We can help…

It’s been a challenging time for ALL businesses over the past few months…  …A...

Is it a Banksy?

At OnBrand, we like to be a bit different. Not many marketing agencies live in a high...

Together At Last: The Reaction

Who Is Ilan Galkoff?

Ilan Galkoff or @ilangraphics as he’s known in Instagram is the artist behind the...

The Making of ‘Together At Last’

How we’ve been helping businesses during lockdown…

To say that the last few months have been busy for OnBrand would certainly be an...

10 questions every business owner should be asking about their marketing RIGHT NOW

Are you re-opening with confidence?

It’s been a busy week in the world of retail…and we have to say, it’s been full steam...

Are you ready to re-open? Your FREE Downloadable guide…

We’ve made it our mission to help retail businesses thrive once they’re able...

Are you ready to re-open?

With the great news announced by the government that retailers will be allowed to start...

Planning to re-open? Why INSTORE Customer Messaging is KEY…

With the government messaging having changed from ‘stay home’ to ‘stay alert,’ many...

The Psychology of Lockdown: Where’s your business at?

We thought we’d share a little something we were discussing in our team meeting this...

Oh what fun! Great times with The Brewery Shopping Centre…

Whilst in lockdown, we’ve noticed the number of people taking time to reminisce about the...

Shopping Behaviour Futures In Post Lockdown COVID-19

A little something to keep the kids busy during lockdown…

We’re officially into week 4 of lockdown.  How are you hanging on in there? There’s no...

A Positive Throwback: How we got Whitney Houston to drive engagement for Baytree Shopping Centre on Valentine’s Day…

We thought we’d enjoy a little interlude from what’s going on in the mainstream news, to...

In the Sound of Silence… Is background music important in a shopping centre?

Listen. Hear that? If you’re in a city centre and all you can hear are raised voices and...

Marketing during a Pandemic: Going quiet on Social Media is a BIG MISTAKE

Trying to figure out how to make your marketing budget work hardest for you during such an...

Hello? Is Anybody there? Introducing ‘Live Chat Service’ for your Customer-Facing business…

Many retailers, shopping centres and businesses alike; open, closed or partially closed...

Your customers still need YOU!! Let us help you reach them…

There’s no doubt about it. Times have changed. We all need to stay home, but now isn’t the...

Saying the right thing at the right time…

The world as we knew it just a couple of weeks ago, is now a completely different place....

Shutting up Shop doesn’t mean you have to give up

In this new ever changing world, we’re all having to adapt our and evolve our businesses...

Social Media SOS

With the physical world becoming more and more limited, people are turning to social media...

Introducing #FreeFor15 ~ Free Marketing Advice for ALL businesses from OnBrand

We’re all in this together… It’s a strange old time we’re living in at the moment, hey? ...

Our Guide to Working From Home

How do I survive working from home? We’ve produced a quick guide of the tips and tricks...

Crisis Management – Need an extra pair of hands?

Tap2Beat officially launches

Brewery Sleepout Case Study

How a unique event doubled fundraising targets and bought awareness to a very important...

OnBrand in 2019

2019…what a year! From events, award ceremonies attended by celebs to charity fundraising...

Beauty Awards 2019

The Beauty Awards – 250,000 public votes, 1000+ guests, 200 celebrities, 100+ brands, 30+...

Enjoy the silence…

Purple Tuesday This month we welcomed Purple Tuesday – a key date in the shopping...

When to play music that mentions the C word…

Don’t shoot us for mentioning the C word… we’re really on your side. Because, love it or...

How’d you like them apples? How we helped The Baytree Shopping Centre win a Green Apple Award

We love writing. Social posts, style articles, quirky bits of copy and awards entries....

Creating an inspirational late night shopping event

How roaming entertainment and random acts of kindness came together to create a night (and...

Charity fundraising for Great Ormond Street Hospital

OnBrand and Baytree Shopping Centre hold a truly great charity fundraising day for Great...

OnBrand grows The Brewery’s social media presence by over 500%

We’ve said it once, and we’ll say it again. Social media isn’t all # and emojis. It’s a...

How to build a successful shopping centre social media strategy

Social media. It’s easy right? You just take some pics, slap on a hashtag and wait for the...

How we used our magic to host three events in four weeks…

We like to keep busy – it keeps us on our toes. And we’re pretty unflappable when it comes...

Everything you need to know about our new office!

Honey, we’re home! Well, in our new office anyway. Yep. We know we’ve been talking about...

MAYhem

May day, May day, we’ve had a busy month! As if helping out clients didn’t take up the...

WFH Pros & Cons

After staring in awe at our new office, one of the questions was ‘where do we hang the...

Speeding up the headache of finding that perfect voice recording artist and delivery

The ailment CIG Healthcare required a speedy cure for a presentation they were hosting...

A make-over for Aylesham Shopping Centre

The foundations It’s always good to listen. Not only to clients, but also to their...

Guerrilla marketing: The magic pill

Guerrilla marketing? We’re huge fans of it when it’s the right time and place. And when it...

March Madness… Our awesome stuff

When it comes to being busy, this month has been as mad as a March Hare at OnBrand. And...

Bigging up the Baytree Shopping Centre

The big issue As a community shopping centre, Baytree knew the importance of bringing...

Making sweet music with the Ashford Designer Outlet Centre

We’re big fans of helping our clients make a big deal out of key events – it’s a part of...

Women through the eyes of fashion – a celebration of International Women’s Day 2019

To celebrate International Women’s Day 2019, we’ve looked back through history to find out...

Feb’s fab five

With balmy weather and last month’s activity, we felt it was summer, not the end of Feb!...

Don’t stop the music!

The challenge: To create a playlist that would engage and excite shoppers during Chinese...

Purple Tuesday

Here at OnBrand, we’re proud to support Purple Tuesday. Purple Tuesday is the UK’s...

Shop ’till you drop – digital detox

Shop ‘Til You Drop! 5 reasons to visit your local shopping centre and detox from digital...

Creating a community

Social media is maturing. Is your strategy keeping up?

Social media platforms are growing up. Channels that started off as repositories for ‘look...

Websites that say less engage more

Ever noticed that Google has the world’s simplest homepage? Or got lost on a website...

Central Thought Process. Local Message

Shopping centre marketing and management teams never have a dull moment!  Between face to...

5 Tips for how to handle regulatory requirements

You’re sat there tasked with writing scripts for your company’s telephone messages. You’re...

Reduce that age-old perception: ‘I’ve been on hold for ages’

When trying to get through to a company, there’s the amount of time actually spent on...

Amazon know their customers. Do you?

There’s a reason that Amazon are doing so well: they know their customers. And although...

A winter wonderland for Russian Standard Vodka

The Challenge We love a challenge and transforming a popular London bar and club 10 days...

Egg-citing Easter activities at Baytree

The Challenge The Baytree Shopping Centre asked OnBrand to organise a fun, community...

Making Mother’s Day memories at Baytree

The Challenge To help celebrate the mothers of Brentwood, Baytree Shopping Centre wanted...

Having the right IVR options

The incorporation of Interactive Voice Response (IVR) into telephone systems was an...

Simplifying your customer journey for telephony

One of the most effective ways to improve your telephony channel is to simply think about...

Centre Managers vs Retailer Managers

“Our research shows that 78% of Brits opt for online shopping rather than going to...

Valentine’s Day comes to Baytree

The Challenge Baytree Shopping Centre wanted to organise an event that would get people...

Sharing the love at St. George’s

The Challenge Ahead of Valentine’s Day, St George’s Shopping Centre wanted to organise an...

5 ways for call deflection to enhance your customers’ experience

There’s a certain irony that although the telephone is still the preferred choice when it...

AI, Bots, and the human touch

Like or it don’t, your business will become increasingly dependent on bots. But your first...

Facebook just killed Organic Reach – a social game changer?

If you didn’t spot this news already, Facebook just changed the game significantly....

Beauty Awards 2017

The Challenge When OnBrand were approached, again, to run the Beauty Awards with OK!...

Arts & crafts at St George’s

The Challenge St George’s Shopping Centre wanted to organise an event that would get...

Santa comes to the Pavilions

The Challenge Ahead of Christmas and to kick off the festive season, Pavilions Shopping...

A Haunting Halloween at The Pavilions Shopping Centre!

The Challenge Halloween is becoming increasingly popular in the UK, particularly among...

Fa, la, la, la, la, la, la, la, la! ‘So when should we turn on the Christmas Music then?

All of sudden comes the realisation it’s only 8 weeks to Christmas, or as those of us in...

More or less? Service charge budgets, shopping centres and customer facing technology

It’s at this time of the year that the fate of shopping centres in 2018 will be...

Summer party at the Pavilions

The Challenge Off the back of positive footfall and to ease retailers concerns of a drop...

Sceptre Awards

At OnBrand, we love what we do, who we do it for and we love a challenge. We also like to...

Omnichannel Bingo!

Omnichannel, ooh that sounds fancy doesn’t it? Well, if the agency are using those...

Pulling people together for Great Ormond Street

The Challenge Shopping centres up and down the country support One Great Day, an annual...

No background music?

So I just returned from an interesting shopping centre managers conference, where a centre...

A smoother, more cost effective journey with visual IVR

The challenge: To create a smoother, more cost efficient process in dealing with repairs...

It only takes a minute to run a great campaign with OnBrand

The Challenge In April of 2017, retail giants McArthurGlen teamed up with music moguls...

Moving your shoppers in exuberant ways with octagon shopping centre

The challenge: To encourage in-store shoppers to get involved in a giant shopping centre...

Helping educate the educators all over the country

The Challenge OCR is one of the most established awarding bodies in the UK and their...

Getting to the point with Legal & General

The challenge: Could we decrease the number of abandoned callers, helping increase...

Swapping red faces for red noses with Comic Relief

The challenge: Could we help shorten waiting times – and therefore increase donations –...

Bing-bonging with Virgin Trains

The challenge: Could we improve the on-board sound of Virgin Trains? Having already worked...

The beauty of an OnBrand event

The Challenge When Beauty Magazine wanted to create a “Wow!” factor for its annual awards...

Using shopping centre radio to raise cash for kids

The Challenge Beaumont, Leicester – a 300,000 sq ft Shopping Centre based within the East...

Driving customers to the right destination at Europcar

The Challenge Europcar are one of the biggest car rental companies in the UK, so when they...

HACKING CRISIS AT TESCO’S: WHO YOU GONNA CALL?

The Challenge In November 2016, Tesco Bank announced the news that an incredible £2.5...

Exceeding expectations for Expedia

The Challenge Expedia is a staple travel reservation company, running localised sites for...

Change the bleedin’ record

The Challenge The National Blood and Transplant is an independent arm of the NHS, and...

Using our experience in IVR to achieve a rosy outcome

The challenge: A major UK flower delivery company introduced a self-serve method on their...

Harmonising history whilst captivating customers with Fortnum & Mason

The challenge: To retain the long established brand values of Fortnum & Mason and...

The importance of sound in your mall

If there’s one thing our experience tells us, it’s that sound matters. To your shoppers,...

Requirement for ‘digital budgets’ set to increase – Predicts OnBrand MD

More investment in digital, data acquisition and CRM is needed for centres to increase...

Aegate into a brighter future

The Challenge Aegate’s website had been developed without much thought into their...

Meet Voiceover Artist Paul Coyte

As an opportunist with an innate love for radio, Paul Coyte has rubbed shoulders with some...

Audio Options: The Consequence Of Choosing A Male Or Female Voice

The decision as to whether a man or a woman should be used to front a particular brand...

Top 5 Reasons For Shoppers To Visit Your Mall

The lifeblood of a shopping centre is its shoppers. Put simply, they are the eyes that see...

Holidays Are Coming …

Christmas is now just around the corner, so no doubt you have started shopping for those...

The value vs cost of audio messages

What does a business do when they know they need something, but are finding it very hard...

Top 10 things callers hate to hear

The way that a brand communicates with its customers is integral to its ongoing success,...

5 tips for brand survival this Christmas

As wonderful a time as Christmas can be, the increased interest from shoppers and callers...

Join up your campaign with shopping centre radio

Running a campaign or any kind takes a lot of time and energy, and there’s nothing more...

Can Shoppers Find Your Offers?

Everybody loves an offer, so it goes without saying that a shopping centre’s website...

Now that’s what I call Christmas music: Volume 1

At OnBrand, we pride ourselves in making top quality playlists that can be enjoyed by mass...

Do they know it’s Christmas?

By now,  the meetings are over, agents have been notified and you’ve worked out how you’re...

Christmas Comes Early At OnBrand Group

Christmas starts early in many organisations and the forward planning involved for the...

Now that’s what I call Halloween music: Volume 1

Being happy at Halloween has always been something of an oxymoron, yet there’s something...

The many values of a shopping centre message

So much goes into running a functional shopping centre that sometimes, it can be easy to...

Contact centre of the future: what does it look like?

very now and then comes a buzz word that gets everybody worked up to a frenzy. For...

Original content: what’s all the fuss about?

The words “we need original content” are thrown around a great number of times during...

Mall messaging made easy this Bank Holiday

Different opening hours over the Bank Holiday? Let your shoppers know Whenever your...

Customer service – does yours satisfy or infuriate?

There used to be a saying that “the customer is always right,” which may be flawed when...

How to improve centre communications

When running a shopping centre, there are countless messages, policies and valuable...

OnBrand Group’s Policy of Reducing Effort and Maintaining Experience Paid Off

Providing a positive experience in a regulated environment can be a real challenge due to...

Summer’s here – Music to get you in the mood

We’ve got two great new playlists ready for the summer season ahead – Summer...

Behind the scenes at Sceptre Awards 2016

Don’t miss the Sceptre Awards this year on the 21st June 2016 at its long standing venue...

Shopping Centre Crèche

A one-stop drop that will really let shoppers shop A happy shopper is one who has the...

What makes a brand?

The question “what makes a brand?” seems so incredibly straightforward, but actually, the...

5 ways to make your telephone journey great

If you’re a company who receives high call volumes, it’s a bit of a double-edged sword –...

Digital to physical: engage shoppers on every level

There was a time when shoppers were never sure of exactly what they wanted until they...

Do you deliver your brand promise when you say offers?

At OnBrand we’ve come to recognise that getting offers to your shoppers can create...

Happy Birthday, Queeny!

CELEBRATE THE POWER OF ALL THINGS BRITISH Thursday 21st April marks the 90th birthday of...

Spring clean your music – time to change those music playlists!

Now that Easter is behind us and British summer time has officially begun, it’s the...

Research into the pre-agent telephone experience

OnBrand Audio’s White Paper ‘The Pre-Agent Telephone Experience and Its Effect on...

OnBrand Offers Channel Proposition

OnBrand launch a partner programme to enable telecom companies to ‎provide professional...

Partner Programme in a nutshell

OnBrand Group launch a partner programme to enable telecom companies to ‎provide...

What is a brand?

To follow on from last month, we looked at finding a voice for your brand. This month we...

Welcome to OnBrand Group

Brand Audio rebrands as OnBrand Group Ltd   Brand Audio have today announced that...

The sound of your brand

OnBrand Audio work with organisations to ensure that their telephony is on brand and easy...

Mobile websites are key to success

OnBrand Marketing answer the question of why mobile websites are necessary and why your...

The sound of your shopping centre

Shopping centres are all about the customer and the overall customer visit experience....

Increase your margins by providing telephone audio services

Having worked in the communications industry for over 15 years, we’ve seen...

IVR: Go visual for instant ROI

OnBrand Audio have been designing and improving the pre-agent telephone experience for our...

Create the right mobile experience to increase sales

Sales of mobile devices worldwide overtook traditional computers quite some time ago, but...

Reducing customer effort in the pre-agent telephone experience

With an increasing amount of research telling us customers will go elsewhere after a bad...

Mobile users cannot be ignored

In a recent report by Ofcom, 58% of the UK population now use a smartphone, so we really...

Why your business should have a blog

You have a company website, you have your Facebook page and you are probably on Twitter...

When did you last update your website?

If the answer is because it is hard to update, then it’s time to start looking at a way to...

I’ve heard this song before

Music is just music, isn’t it?   Let’s put a CD on at work or in our shop...

Background Music Influences Customer Choice Behaviour

Consumers consider themselves beyond the influence of such factors, however music...

Create brand identity with music

Short songs, jingles and sound logos are all around us. For instance; imagine the Intel...

Shoppers Leave Stores Due To Annoying Music

Half of Britain’s shoppers have left a store because they were so annoyed by the music...

Good Sound is Good Business

Sound generates feelings & emotions. Feelings & emotions drive behaviour!  ...

Innovation And Change In The Shopping Centre

When people think of change and innovation, they often think of high-tech ideas and new...

Social Commerce Here To Stay

Shopping has vastly moved into the online arena in the past few years and all retailers...

Make your music memorable

Retail analysts are suggesting that there may be further casualties from our shopping...

London and South East Contact Centre Awards 2015

Contact centres and the professionals who work in, and run them, do not get enough credit....

Make music a retail experience

Various studies have shown that a clear way to people’s emotions, hearts, minds and...

Improve your customer service and your marketing

It wasn’t that long ago, before the advent of social media that if you had an issue...

The Rise Of The Social Shopping

Shopping on the high street or in shopping centres has always been a social experience....

What does your mall sound like?

Shopping centres and retailers are always looking to provide the right experience for...

What is a CMS and why do I need it?

At the heart of your online presence, whether it be your main website, mobile site or...

Music to suit a brand

OnBrand Group had been asked to evaluate the current in-store music experience at one of...

Music to fit your brand identity

Music played in-store and in other public place, businesses have become more than just...

Music In Your Supermarket

The instant you walk through the doors of a supermarket, you are surrounded by bright...

Attract Customers With The Right Choice Of Music

The right music can have a massive impact on sales. According to research 79% of consumers...