OnBrand in 2019
2019…what a year! From events, award ceremonies attended by celebs to charity fundraising...
Beauty Awards 2019
The Beauty Awards – 250,000 public votes, 1000+ guests, 200 celebrities, 100+ brands, 30+...
Enjoy the silence…
Purple Tuesday This month we welcomed Purple Tuesday – a key date in the shopping...
When to play music that mentions the C word…
Don’t shoot us for mentioning the C word… we’re really on your side. Because, love it or...
How’d you like them apples? How we helped The Baytree Shopping Centre win a Green Apple Award
We love writing. Social posts, style articles, quirky bits of copy and awards entries....
Creating an inspirational late night shopping event
How roaming entertainment and random acts of kindness came together to create a night (and...
Charity fundraising for Great Ormond Street Hospital
OnBrand and Baytree Shopping Centre hold a truly great charity fundraising day for Great...
OnBrand grows The Brewery’s social media presence by over 500%
We’ve said it once, and we’ll say it again. Social media isn’t all # and emojis. It’s a...
How to build a successful shopping centre social media strategy
Social media. It’s easy right? You just take some pics, slap on a hashtag and wait for the...
How we used our magic to host three events in four weeks…
We like to keep busy – it keeps us on our toes. And we’re pretty unflappable when it comes...
Everything you need to know about our new office!
Honey, we’re home! Well, in our new office anyway. Yep. We know we’ve been talking about...
WFH Pros & Cons
After staring in awe at our new office, one of the questions was ‘where do we hang the...
Speeding up the headache of finding that perfect voice recording artist and delivery
The ailment CIG Healthcare required a speedy cure for a presentation they were hosting...
A make-over for Aylesham Shopping Centre
The foundations It’s always good to listen. Not only to clients, but also to their...
Guerrilla marketing: The magic pill
Guerrilla marketing? We’re huge fans of it when it’s the right time and place. And when it...
March Madness… Our awesome stuff
When it comes to being busy, this month has been as mad as a March Hare at OnBrand. And...
Bigging up the Baytree Shopping Centre
The big issue As a community shopping centre, Baytree knew the importance of bringing...
Making sweet music with the Ashford Designer Outlet Centre
We’re big fans of helping our clients make a big deal out of key events – it’s a part of...
Women through the eyes of fashion – a celebration of International Women’s Day 2019
To celebrate International Women’s Day 2019, we’ve looked back through history to find out...
Feb’s fab five
With balmy weather and last month’s activity, we felt it was summer, not the end of Feb!...
Don’t stop the music!
The challenge: To create a playlist that would engage and excite shoppers during Chinese...
Purple Tuesday
Here at OnBrand, we’re proud to support Purple Tuesday. Purple Tuesday is the UK’s...
Shop ’till you drop – digital detox
Shop ‘Til You Drop! 5 reasons to visit your local shopping centre and detox from digital...
Social media is maturing. Is your strategy keeping up?
Social media platforms are growing up. Channels that started off as repositories for ‘look...
Websites that say less engage more
Ever noticed that Google has the world’s simplest homepage? Or got lost on a website...
Central Thought Process. Local Message
Shopping centre marketing and management teams never have a dull moment! Between face to...
5 Tips for how to handle regulatory requirements
You’re sat there tasked with writing scripts for your company’s telephone messages. You’re...
Reduce that age-old perception: ‘I’ve been on hold for ages’
When trying to get through to a company, there’s the amount of time actually spent on...
Amazon know their customers. Do you?
There’s a reason that Amazon are doing so well: they know their customers. And although...
A winter wonderland for Russian Standard Vodka
The Challenge We love a challenge and transforming a popular London bar and club 10 days...
Egg-citing Easter activities at Baytree
The Challenge The Baytree Shopping Centre asked OnBrand to organise a fun, community...
Making Mother’s Day memories at Baytree
The Challenge To help celebrate the mothers of Brentwood, Baytree Shopping Centre wanted...
Having the right IVR options
The incorporation of Interactive Voice Response (IVR) into telephone systems was an...
Simplifying your customer journey for telephony
One of the most effective ways to improve your telephony channel is to simply think about...
Centre Managers vs Retailer Managers
“Our research shows that 78% of Brits opt for online shopping rather than going to...
Valentine’s Day comes to Baytree
The Challenge Baytree Shopping Centre wanted to organise an event that would get people...
Sharing the love at St. George’s
The Challenge Ahead of Valentine’s Day, St George’s Shopping Centre wanted to organise an...
5 ways for call deflection to enhance your customers’ experience
There’s a certain irony that although the telephone is still the preferred choice when it...
AI, Bots, and the human touch
Like or it don’t, your business will become increasingly dependent on bots. But your first...
Facebook just killed Organic Reach – a social game changer?
If you didn’t spot this news already, Facebook just changed the game significantly....
Beauty Awards 2017
The Challenge When OnBrand were approached, again, to run the Beauty Awards with OK!...
Arts & crafts at St George’s
The Challenge St George’s Shopping Centre wanted to organise an event that would get...
Santa comes to the Pavilions
The Challenge Ahead of Christmas and to kick off the festive season, Pavilions Shopping...
A Haunting Halloween at The Pavilions Shopping Centre!
The Challenge Halloween is becoming increasingly popular in the UK, particularly among...
Fa, la, la, la, la, la, la, la, la! ‘So when should we turn on the Christmas Music then?
All of sudden comes the realisation it’s only 8 weeks to Christmas, or as those of us in...
More or less? Service charge budgets, shopping centres and customer facing technology
It’s at this time of the year that the fate of shopping centres in 2018 will be...
Summer party at the Pavilions
The Challenge Off the back of positive footfall and to ease retailers concerns of a drop...
Sceptre Awards
At OnBrand, we love what we do, who we do it for and we love a challenge. We also like to...
Omnichannel Bingo!
Omnichannel, ooh that sounds fancy doesn’t it? Well, if the agency are using those...
Pulling people together for Great Ormond Street
The Challenge Shopping centres up and down the country support One Great Day, an annual...
No background music?
So I just returned from an interesting shopping centre managers conference, where a centre...
A smoother, more cost effective journey with visual IVR
The challenge: To create a smoother, more cost efficient process in dealing with repairs...
It only takes a minute to run a great campaign with OnBrand
The Challenge In April of 2017, retail giants McArthurGlen teamed up with music moguls...
Moving your shoppers in exuberant ways with octagon shopping centre
The challenge: To encourage in-store shoppers to get involved in a giant shopping centre...
Helping educate the educators all over the country
The Challenge OCR is one of the most established awarding bodies in the UK and their...
Getting to the point with Legal & General
The challenge: Could we decrease the number of abandoned callers, helping increase...
Swapping red faces for red noses with Comic Relief
The challenge: Could we help shorten waiting times – and therefore increase donations –...
Bing-bonging with Virgin Trains
The challenge: Could we improve the on-board sound of Virgin Trains? Having already worked...
The beauty of an OnBrand event
The Challenge When Beauty Magazine wanted to create a “Wow!” factor for its annual awards...
Using shopping centre radio to raise cash for kids
The Challenge Beaumont, Leicester – a 300,000 sq ft Shopping Centre based within the East...
Driving customers to the right destination at Europcar
The Challenge Europcar are one of the biggest car rental companies in the UK, so when they...
HACKING CRISIS AT TESCO’S: WHO YOU GONNA CALL?
The Challenge In November 2016, Tesco Bank announced the news that an incredible £2.5...
Exceeding expectations for Expedia
The Challenge Expedia is a staple travel reservation company, running localised sites for...
Change the bleedin’ record
The Challenge The National Blood and Transplant is an independent arm of the NHS, and...
Using our experience in IVR to achieve a rosy outcome
The challenge: A major UK flower delivery company introduced a self-serve method on their...
Harmonising history whilst captivating customers with Fortnum & Mason
The challenge: To retain the long established brand values of Fortnum & Mason and...
The importance of sound in your mall
If there’s one thing our experience tells us, it’s that sound matters. To your shoppers,...
Requirement for ‘digital budgets’ set to increase – Predicts OnBrand MD
More investment in digital, data acquisition and CRM is needed for centres to increase...
Aegate into a brighter future
The Challenge Aegate’s website had been developed without much thought into their...
Meet Voiceover Artist Paul Coyte
As an opportunist with an innate love for radio, Paul Coyte has rubbed shoulders with some...
Audio Options: The Consequence Of Choosing A Male Or Female Voice
The decision as to whether a man or a woman should be used to front a particular brand...
Top 5 Reasons For Shoppers To Visit Your Mall
The lifeblood of a shopping centre is its shoppers. Put simply, they are the eyes that see...
Holidays Are Coming …
Christmas is now just around the corner, so no doubt you have started shopping for those...
The value vs cost of audio messages
What does a business do when they know they need something, but are finding it very hard...
Top 10 things callers hate to hear
The way that a brand communicates with its customers is integral to its ongoing success,...
5 tips for brand survival this Christmas
As wonderful a time as Christmas can be, the increased interest from shoppers and callers...
Join up your campaign with shopping centre radio
Running a campaign or any kind takes a lot of time and energy, and there’s nothing more...
Can Shoppers Find Your Offers?
Everybody loves an offer, so it goes without saying that a shopping centre’s website...
Now that’s what I call Christmas music: Volume 1
At OnBrand, we pride ourselves in making top quality playlists that can be enjoyed by mass...
Do they know it’s Christmas?
By now, the meetings are over, agents have been notified and you’ve worked out how you’re...
Christmas Comes Early At OnBrand Group
Christmas starts early in many organisations and the forward planning involved for the...
Now that’s what I call Halloween music: Volume 1
Being happy at Halloween has always been something of an oxymoron, yet there’s something...
The many values of a shopping centre message
So much goes into running a functional shopping centre that sometimes, it can be easy to...
Contact centre of the future: what does it look like?
very now and then comes a buzz word that gets everybody worked up to a frenzy. For...
Original content: what’s all the fuss about?
The words “we need original content” are thrown around a great number of times during...
Mall messaging made easy this Bank Holiday
Different opening hours over the Bank Holiday? Let your shoppers know Whenever your...
Customer service – does yours satisfy or infuriate?
There used to be a saying that “the customer is always right,” which may be flawed when...
How to improve centre communications
When running a shopping centre, there are countless messages, policies and valuable...
OnBrand Group’s Policy of Reducing Effort and Maintaining Experience Paid Off
Providing a positive experience in a regulated environment can be a real challenge due to...
Summer’s here – Music to get you in the mood
We’ve got two great new playlists ready for the summer season ahead – Summer...
Behind the scenes at Sceptre Awards 2016
Don’t miss the Sceptre Awards this year on the 21st June 2016 at its long standing venue...
Shopping Centre Crèche
A one-stop drop that will really let shoppers shop A happy shopper is one who has the...
What makes a brand?
The question “what makes a brand?” seems so incredibly straightforward, but actually, the...
5 ways to make your telephone journey great
If you’re a company who receives high call volumes, it’s a bit of a double-edged sword –...
Digital to physical: engage shoppers on every level
There was a time when shoppers were never sure of exactly what they wanted until they...
Do you deliver your brand promise when you say offers?
At OnBrand we’ve come to recognise that getting offers to your shoppers can create...
Happy Birthday, Queeny!
CELEBRATE THE POWER OF ALL THINGS BRITISH Thursday 21st April marks the 90th birthday of...
Spring clean your music – time to change those music playlists!
Now that Easter is behind us and British summer time has officially begun, it’s the...
Research into the pre-agent telephone experience
OnBrand Audio’s White Paper ‘The Pre-Agent Telephone Experience and Its Effect on...
OnBrand Offers Channel Proposition
OnBrand launch a partner programme to enable telecom companies to provide professional...
Partner Programme in a nutshell
OnBrand Group launch a partner programme to enable telecom companies to provide...
What is a brand?
To follow on from last month, we looked at finding a voice for your brand. This month we...
Welcome to OnBrand Group
Brand Audio rebrands as OnBrand Group Ltd Brand Audio have today announced that...
The sound of your brand
OnBrand Audio work with organisations to ensure that their telephony is on brand and easy...
Mobile websites are key to success
OnBrand Marketing answer the question of why mobile websites are necessary and why your...
The sound of your shopping centre
Shopping centres are all about the customer and the overall customer visit experience....
Increase your margins by providing telephone audio services
Having worked in the communications industry for over 15 years, we’ve seen...
IVR: Go visual for instant ROI
OnBrand Audio have been designing and improving the pre-agent telephone experience for our...
Create the right mobile experience to increase sales
Sales of mobile devices worldwide overtook traditional computers quite some time ago, but...
Reducing customer effort in the pre-agent telephone experience
With an increasing amount of research telling us customers will go elsewhere after a bad...
Mobile users cannot be ignored
In a recent report by Ofcom, 58% of the UK population now use a smartphone, so we really...
Why your business should have a blog
You have a company website, you have your Facebook page and you are probably on Twitter...
When did you last update your website?
If the answer is because it is hard to update, then it’s time to start looking at a way to...
I’ve heard this song before
Music is just music, isn’t it? Let’s put a CD on at work or in our shop...
Background Music Influences Customer Choice Behaviour
Consumers consider themselves beyond the influence of such factors, however music...
Create brand identity with music
Short songs, jingles and sound logos are all around us. For instance; imagine the Intel...
Shoppers Leave Stores Due To Annoying Music
Half of Britain’s shoppers have left a store because they were so annoyed by the music...
Good Sound is Good Business
Sound generates feelings & emotions. Feelings & emotions drive behaviour! ...
Innovation And Change In The Shopping Centre
When people think of change and innovation, they often think of high-tech ideas and new...
Social Commerce Here To Stay
Shopping has vastly moved into the online arena in the past few years and all retailers...
Make your music memorable
Retail analysts are suggesting that there may be further casualties from our shopping...
London and South East Contact Centre Awards 2015
Contact centres and the professionals who work in, and run them, do not get enough credit....
Make music a retail experience
Various studies have shown that a clear way to people’s emotions, hearts, minds and...
Improve your customer service and your marketing
It wasn’t that long ago, before the advent of social media that if you had an issue...
The Rise Of The Social Shopping
Shopping on the high street or in shopping centres has always been a social experience....
What does your mall sound like?
Shopping centres and retailers are always looking to provide the right experience for...
What is a CMS and why do I need it?
At the heart of your online presence, whether it be your main website, mobile site or...
Music to suit a brand
OnBrand Group had been asked to evaluate the current in-store music experience at one of...
Music to fit your brand identity
Music played in-store and in other public place, businesses have become more than just...
Music In Your Supermarket
The instant you walk through the doors of a supermarket, you are surrounded by bright...
Attract Customers With The Right Choice Of Music
The right music can have a massive impact on sales. According to research 79% of consumers...