It’s always good to listen. Not only to clients, but also to their audience. After all, they are the ones who drive the footfall and web visits. And that’s exactly what we did when it came to the
Aylesham shopping centre in Peckham.
The centre had a website and a logo that just didn’t appeal to the current audience. Trying to find information about the centre was also like trying to find a lost needle in a virtual haystack. They knew something had to change, so they called on us to give their branding a shake-up.
A lesson in make-overs
We know how important it is for a community shopping centre to have the support of its local people. So we decided to combine our skills with their feedback. They told us they wanted the new website to reflect their community.
From experience we also knew it was essential that customers could easily find centre opening hours, and if the stores at the centre have any offers available. As a result we decided to make this the foundations of the site.
To bring the centre up to date, we also worked on a new logo, to make it current, clean and modern. This branding was reflected throughout the whole site.
And of course, we didn’t ignore the community feedback, adding in a news page and making sure we shouted about about art installations.
The final brush up
The website was a success, not only visually, but also from an SEO perspective. It went from having a zero web presence to appearing in the top 5 of the google search results in under 3 months.
And we also got that all important pat on the back from the client who told us: ‘The site looks great and is very informative. Much thanks to all of the team that have helped put this together.’
We can’t grumble with that!