This Christmas we took the opportunity at OnBrand to showcase our TikTok expertise with a “12 Days of Festive Marketing Tips” campaign.
Every day for 12 days, pre Christmas to the New Year, we created and posted a series of Top Festive Marketing Tips and shared on our social media channels. The majority of tips would resonate all year round not just at Christmas, so we wanted to post them again below, so they can be referred to time and time again. We hope you found them useful!
If you would like to discuss any of the tips further and understand how we can support your business with its marketing activity in 2023, please do get in touch. We would love to help. Or head to our TikTok services page to learn more.
Tip 1 – Digital housekeeping
@onbrandgroup DAY 1: of 12 Days of Festive Marketing Tips 🎄 Christmas decorations can be digital too ☺️ digital housekeeping always helps during the festive season! #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup
As part of our first tip we talk about how a little dressing of your website and social media channels during the festive period will engage your visitors. This is true for all key calendar dates through the year, from Valentines to Halloween, dress your digital channels with seasonal imagery and use this period to push timely promotions to really engage your audience, increase brand awareness and sales.
Tip 2 – Creating targeted Christmas ads
@onbrandgroup DAY 2: How to: Festive Ad Campaigns | 12 Days of Festive Marketing Tips. It’s a jungle out there when it comes to Christmas ads, but here’s our pointers to navigating it for the best results. #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand
This is true any time of the year, when it comes to creating digital ads on Google or LinkedIn for example, always ensure you consider your target audience and which channel would be most appropriate to reach them, be creative with eye-catching designs, and always review and tweak live ads as necessary.
Tip 3 – Consider Freebies
@onbrandgroup DAY 3: Embrace Freebies | 12 Days of Festive Marketing Tips. Who doesn’t love a freebie at this time of year? Treat your customers and you may find it helps them with their buying decision! 🎄🎁 #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand
The Christmas period can provide the perfect time to offer limited “freebies” such as free delivery, returns, or free gifts/samples with any purchase. Wow and delight your customers and give them a reason to choose you over the competition.
Tip 4 – Show off your company culture
@onbrandgroup DAY 4 | 12 Days of Festive Marketing Tips Don’t be afraid to show your fun side this Christmas! 🎉 Showing the faces behind the business can help the customer build trust with you! So why not share a few snaps from the Christmas party this year? #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand
Don’t be afraid to show your fun side this Christmas! Showing the faces behind the business can help the customer build trust with you! So why not share a few snaps from the Christmas party this year? This rings true throughout the year too, ensure your marketing collateral and digital channels get across the company ethos and culture, from your about us page, to your social media content calendar – let your customers know who the faces are behind the business or brand.
Tip 5 – Maximum optimisation for brand visibility
@onbrandgroup DAY 5 | 12 Days of Festive Marketing Tips Today’s tip is brought to you by our Search Engine expert Sarah and she’s sharing one way to make your brand more visible this festive period! #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand #SEO #PPC #GoogleAds
Tip 5 Sarah, our SEO expert Sarah shares her top tips to use keywords to make your brand more visible online whether its over the festive period, or in fact any time of year. Tools such as Semrush can give you a wealth of information you can use to ensure you are targeting the right keywords with your campaigns and therefore being found more often by your customers. Do the right research, formulate the right content plan and target the right audience! You can also view this content in the form of a blog if you prefer to digest information that way. Here’s the post 👉 How to use Semrush for keyword research.
Tip – 6 – Season of Goodwill
@onbrandgroup DAY 6 | 12 Days of Festive Marketing Tips Got a cause close to your heart? Christmas is a great time to make a donation or bring awareness to it! What’s a cause that you support at this time of year? #Charity #UKCharities #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand #SEO #PPC #GoogleAds
Got a cause close to your heart? Christmas is a great time to make a donation or bring awareness to it! What’s a cause that you support at this time of year, or indeed any time of year. Supporting a charitable cause is a great time to give something back to your local community and to raise brand awareness.
Tip 7 – Google Marketing Trends
@onbrandgroup DAY 7 | 12 Days of Festive Marketing Tips Sarah’s back with to share another resource that can help you shape your marketing campaigns! Best part? It’s FREE! #GoogleTrends #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand #SEO #PPC #GoogleAds
Here Sarah tells us all about Google Trends and how data driven insight to develop your content marketing strategy and campaigns. Google Trends is a website by Google that analyses the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. Keeping a check on this can uncover some areas of focus for your business which you might want to develop content plans and campaigns around.
Tip 8 – Music and Messaging for Retailers
@onbrandgroup DAY 8 | 12 Days of Festive Marketing Tips Meet Keri – she’s in charge of the music and messaging you might hear whilst you’re doing your Christmas shopping. Retailers big and small can definitely benefit from seasonal messaging! #AudioMarketing #Radio #Audio #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand #fyp
For this Top Tip, Keri our Audio specialist explains how the effective use of in-store radio and messaging can inform customers, create a great ambience and increase dwell time. We support shopping centres all across the UK with their audio marketing, so get in touch to see how we can support yours too!
Tip 9 – LinkedIn Retargeting
@onbrandgroup DAY 9 | 12 Days of Festive Marketing Tips Sarah’s back with a great insight into retargetting your audiences. Starting with LinkedIn, Sarah shows you exactly how to maximise your paid ad potential! #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand #ppc #linkedinhacks
Here Sarah is back letting us know how to use LinkedIn’s Audience Creator to get in front of YOUR target audience more than once. Retargeting is the technique of placing an online ad in front of someone who has already had an interaction with your website, LinkedIn company profile page or previously run LinkedIn ads before. This is highly useful and should form part of any paid ads strategy as it allows you to create opportunities to have multiple touchpoints with a potential customer. And as the magic number of customer touchpoints that is required before you turn a prospect into a paying customer is 8, making use of retargeting on platforms like LinkedIn is a no brainer. If you prefer to digest this content by reading a blog post then click through 👉 How to do retargeting on LinkedIn.
Tip 10 – Create your own content plan
@onbrandgroup DAY 10 | 12 days of festive marketing tips We thought we’d show you some behind the scenes of our tik toks, the fabulous team did so well in front of the camera 👏 it’s not too late to implement your own 12 days of Christmas content campaign! #agencylife #corporatetiktok #marketingtips #onbrandgroup
This Festive TikTok campaign is just one way in which you can rope in the team and create a content campaign to share with your audience on whichever channel(s) you choose! It is a great way to engage with your audience on a frequent basis, with content that resonates with them. Have a go at your own content campaign, we are sure you will have lots of fun, just as we did!
Tip 11 – Stay Social during downtime
@onbrandgroup DAY 11 | 12 Days of Festive Marketing Tips Our own MD Daniel wanted to share a great tip about utilising the down time during the festive break to your advantage! #marketingtipsforsmallbusiness #christmasmarketing #onbrandgroup #corporatetiktok
The festive period is a time when many are off work and making the most of kicking back and relaxing. The perfect time for scrolling too so make sure you are front of mind and continue with your social media posts. You could also use this time to prepare your content plans for the first Qtr of 2023!
Tip 12 – Engage with your audience all year round
@onbrandgroup DAY 12 | 12 Days of Festive Marketing Tips Apologies for the setting of our last tik tok, we wanted to give you some great parting advice so you can use these tips all year long! #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrandgroup #corporatetiktok #fyp
♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
So there you have it, our 12 Days of Festive Marketing Tips using TikTok – we hope you enjoyed it and learnt something about how you too can engage with your customers not only during the festive period, but all year round. We would love to support you with your marketing activities for 2023, so if you need a little help please do get in touch.
Here’s to a happy, healthy and successful 2023!
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