Helping a leading leisure attraction unlock the potential of TikTok.
Hastings Adventure Golf | Saris Leisure Group
Hastings Adventure Golf approached OnBrand to explore how TikTok could become an effective part of its wider digital marketing strategy.
With the attraction’s busiest period approaching, our destination marketing specialists developed a targeted video marketing strategy designed to build awareness, engage key audiences and give the internal marketing team a clear plan for delivering content with purpose.
The Challenge.
As part of Saris Leisure Group, Hastings Adventure Golf already had an experienced internal marketing team in place. However, the business wanted specialist digital marketing support to better understand TikTok and the opportunities it could offer within the leisure and tourism sector.
The team needed more than a collection of content ideas. They required a clear, practical strategy that could be integrated into their existing marketing activity and implemented ahead of the attraction’s peak trading period from May to October.
The strategy also needed to speak to the different audiences visiting the attraction, ensuring each piece of content was relevant, engaging and capable of supporting the wider commercial objectives of the business.
Industry
Leisure
Services
Destination Marketing
Strategy
Digital Marketing Audit
The OnBrand Solution.
We began with a site visit to Hastings Adventure Golf, giving our destination marketing team first-hand insight into the visitor experience and the content opportunities available.
We then carried out a video marketing audit to assess existing activity and identify how TikTok could support the wider marketing strategy.
The strategy was segmented around key audience groups, ensuring content ideas and messaging remained relevant, targeted and engaging.
A practical 12-month roadmap was developed around the attraction’s seasonal calendar and peak trading period from May to October.
We also provided clear guidance on planning, filming and measuring content, giving the internal team the structure and confidence to use TikTok effectively.
A clear course for TikTok success.
Hastings Adventure Golf was equipped with a focused, audience-led strategy that transformed TikTok from an unexplored opportunity into a practical marketing channel. With a year-round roadmap in place, its internal team could create more purposeful content, support seasonal campaigns and engage potential visitors with greater confidence.
