How to get on TikTok shop?

Published by Sarah Warren

TikTok has truly become one of the most popular, creative, and engaging social media platforms worldwide. Savvy businesses and brands are taking advantage of the TikTok for business platform which has a range of advertising and ecommerce opportunities including the TikTok shop feature. So for those wanting an answer to the question “how to get on TikTok shop”? and start making money this will post will give you the downlow!

Why have a Shop on TikTok?

Simple, with over 1 billion monthly active users, there is a huge opportunity for businesses to been seen by their target audience as well as engage with a wider community. With 2/3 users likely to buy something while using TikTok now is the time to set up your own TikTok Shop!

@madebymitchell ILL BE PACKING MYSTERY BAGS UNTIL SUNDAY!!! 🫶🏼💅🏼 all in honour of our second bday next week!! 🥹💞 #madebymitchell #blursh #mystery #mysterybox #makeup #mua #makeupartist #makeuphack #makeuphacks #beautyhack #fyp #viral ♬ original sound – madebymitchell

What is TikTok Shop?

TikTok Shop is a shopping feature that allows merchants, brands, and creators to showcase and sell products directly through TikTok by linking products on videos, LIVEs and the product showcase tab.

There are various registration guidelines which creators must meet before successfully creating their TikTok shop and selling products. TikTok shop only accepts sellers registered in Indonesia, the UK, and Northern Ireland.

It is important to know that sellers who have been subject to enforcement action by trade, consumer protection authority or under investigation are prohibited from registering as a seller on TikTok shop.

If all is well, let’s jump in and help you become a TikTok seller today!

TikTok Shop.

TikTok Store.

TikTok Shopping Basket.

How to get on TikTok Shop – Step-by-step.


1. Profile Sign Up Process.

  • As part of the onboarding and verification process, dependent on the destination market, a seller can either sign up as an individual or corporate type of seller. Firstly, head over to TikTok Shop Academy, hit ‘Log In’ then select ‘ I Am A Seller’. From here you will be directed to ‘TikTok Shop Seller Centre’.
  • If you already have a generic TikTok account, you can ‘Log in with TikTok account’. If you select this option, you will need to authorize TikTok Shop to access your TikTok account. If you select ‘Sign Up’ you will be directed to complete your profile setup and follow the necessary stages.
TikTok Shop Sign Up

Rest assured you can become a TikTok Shop seller and start selling even if you don’t have any followers yet.


2. TikTok Seller Type.

  • For individual types, sellers must submit a valid type of identification – This could include passport, national ID, or driver’s license. For a corporate entry, sellers must provide their business license, certificate of corporation or company registration. Under applicable laws to sell, it is necessary that all sellers are required to provide full proof of eligibility and other certifications to sell products.


3. TikTok Shop Name.

Sellers are required to create a shop name for their TikTok shop. The sellers shop name is one of the first things that customer will see so make it fun and eye-catching!

Shops names should be unique but avoid duplicating other seller shop names. Tips and guidance for choosing a TikTok shop name:

  • Make it easy to remember
  • Represent your business accurately
  • Contain string of texts with no special characters
  • Be in the official language relevant to your marketplace
  • Avoid pure numbers
  • Have no more than 40 characters
  • Must not include discriminatory, inappropriate political or misunderstanding language, have hate speech or abusive content, include generic or category terms like ‘shop’ or ‘store’
  • Must not include brand names without authorisations such as ‘official’, ‘flagships’ or ‘brands’ and cannot include comparison or exaggeration language such as ‘best’, ‘better’ or ‘vs’
  • It is important for sellers to be aware that once their shop name has been created, sellers are unable to change it – So take your time and choose carefully!

4. TikTok Seller Profile.

It is essential that sellers complete an accurate seller profile prior to selling on the TikTok platform – This will ensure that your profile is complete in full, alongside the guidelines.

All sellers must provide a valid pick-up and return address. Additionally, sellers must provide valid bank account information that links to them. It is important to note that the bank account name must be consistent with the identification documents they provide, individual or business.

The 4 top tips to ensure your application is successful to become a TikTok shop seller:

  1. Ensure you provide consistent and accurate information.
  2. All documentation provided must be valid and truthful.
  3. You must have brand owner authorization.
  4. When submitting documents, image quality is very important. All documents much be high-quality photos, therefore must not be blurred, angled, cropped, screenshots or black-and-white. Photos should be submitted in PNG or JPG file format.


How To Sell on TikTok Shop.

Live Stream Shopping Events.

Promote, sell, and engage with your audience – all in real time. Optimise your shopping events by learning how and when to go LIVE with TikTok educational courses.

TikTok Live Stream Shopping

Shoppable Videos.

Create snappy, entertaining videos with your products in focus. Improve the chance of success with trending hashtags and popular music.

TikTok Shoppable Videos

In-app Store Fronts.

Display your products in your own in-app shop; you can customise it with your branded design for an elevated and familiar shopping experience.

TikTok Store App Fronts

Commission Fees.

There are no set-up or product listing costs on TikTok Shop UK—only a commission on products sold. Compared to other selling platforms such as Amazon, TikTok charges much lower commission fees. For the first 90 days your commission fee will be 1.8% per product sold. After 90 days the fee will increase to 5%.


TikTok Success Story.

Retailer ‘PerfumeBoss Ltd’

Increase in net revenue
Increase in order volume
Increase in followers

Sarah Warren

Digital Account Director