Claire leads OnBrand’s Destination and Shopping Centre Marketing division, bringing over 15 years of destination marketing experience to the role. Having delivered strategic destination marketing since 2009 and worked with some of the industry’s biggest names, she has successfully guided shopping centres, retail parks and leisure schemes across the UK and Europe through periods of economic uncertainty, industry disruption, and global challenges, from recessions to pandemics and beyond.
With a calm, agile and strategic approach, Claire specialises in creating growth-focused strategies that respond to changing behaviours while keeping long-term brand development firmly in focus. Known for balancing big-picture thinking with practical delivery, she works closely with clients and the wider internal team to ensure destinations remain relevant, resilient, and competitive – whatever the landscape.
When not shaping destination strategies, Claire can usually be found discovering new places, analysing what makes them tick, and thinking about how great marketing can help them thrive.
