XR Dinosaur Trail for Pavilions Shopping Centre
The Brief
At OnBrand, we’re always on the lookout for creative, high-impact ideas that don’t blow the budget, especially for smaller shopping centres that want to punch above their weight.
For the Easter holidays at Pavilions Shopping Centre in Waltham Cross, we wanted to do something a little different. Something that would surprise visitors, get people talking, and bring families into the centre over the school holidays.
Enter: the XR Dinosaur Trail. 🦖
The Idea
We partnered with a tech company to bring a 360°, app-free dinosaur experience to the heart of the shopping centre – a first for the area, and something totally fresh for local families.
Visitors simply scan a QR code at one of the five trail stops around the centre, and boom… a dinosaur appears in full AR right where they’re standing. No app to download. No headset. Just their phone and a sense of adventure. It’s all free, fully self-led, and just very cool.
Why We Love It
This kind of activation ticks so many boxes for our clients:
It drives footfall and dwell time.
Creates shareable moments for social media.
Requires no staff or ongoing management.
Delivers something totally new and memorable.
And best of all – it can be super affordable whilst still high-value.
It’s exactly the kind of smart, low-lift, high-value event that helps smaller centres do something big without a huge spend.