Elevating Enjoy St Albans Through Strategic Social
Client: Enjoy St Albans (a tourism-focused brand under St Albans BID)
Project Scope: Social Media Management – 3-month campaign
Services: Strategy, content creation, short-form video, community engagement, paid media, reporting
The Brief
Enjoy St Albans is the digital face of St Albans’ tourism offering – championing food, culture, events and hidden gems for visitors and locals. Under the St Albans BID, their goal was to raise the city’s profile, increase reach & engagement, and drive tourism to St Albans.
We were brought in on a project basis to supercharge their social media presence and create content that would speak to both loyal residents and curious day-trippers.
Our Approach
We don’t just post – we plan. From day one, we took a strategy-led approach that aligned with BID goals and tourism priorities.
Defined Strategy & Audience Focus
We built a focused content strategy with clear pillars (Food & Drink, Local History, Experiences, and Tourism), mapped to audience behaviour and platform trends.
In-City Content Creation
We hit the streets, connected with local businesses, and built a strong content bank through in-person storytelling and real-time engagement.
Short-Form Video First
We led with reels, voiceovers, and hook-first formats — including what became the most-viewed post of the year: a viral BattleKarts St Albans reel.
Community Engagement
We ran polls, answered comments, and created a two-way dialogue with followers — building trust and reach in equal measure.
Performance Reporting & Optimisation
We refined our approach weekly, tailoring content based on what was performing best and where non-local reach was growing fastest.
The Results (in just 6 weeks!)
Why It Worked
At OnBrand, we combine big-picture thinking with on-the-ground presence. We know how to speak to local audiences and attract new visitors with scroll-stopping content that doesn’t feel outsourced.
Our approach blends strategy, charisma, and community understanding. And it works.
Looking Ahead
We helped position Enjoy St Albans as a true digital tourism brand. With clear growth, viral content, and a scalable content strategy in place, we’ve laid the groundwork for long-term impact.
