Eastgate Shopping Centre – Social Media Growth & Engagement 2024
The Challenge.
Eastgate Shopping Centre wanted to elevate its online presence, grow its audience across social platforms, and drive more in-centre engagement through digital channels. The aim was to boost both reach and quality interactions consistently throughout the year across both organic and paid.
Our Approach.
OnBrand implemented a multi-platform strategy across Facebook and Instagram, focused on:
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Event-led marketing (e.g. Halloween Pumpkin Patch, Bluey appearance, giveaways)
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Creative short-form video content to maximise visibility
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Consistent paid campaign support to boost footfall and drive awareness
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Community-first content, tying local stories into daily posts
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Ongoing monitoring and creative optimisation based on performance data
The Results (January–December 2024)
The Impact.
This strategic blend of organic storytelling and targeted paid media helped position Eastgate as a highly visible, family-friendly retail destination. Engagement grew across every major touchpoint, with real-world impact seen in footfall spikes, event turnout, and brand buzz across the region.
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Key Takeaways.
Smart, multi-channel social media isn’t just about numbers – it’s about building lasting community connection, and Eastgate’s results speak for themselves.
This strategic blend of organic storytelling and targeted paid media helped position Eastgate as a highly visible, family-friendly retail destination. Engagement grew across every major touchpoint, with real-world impact seen in footfall spikes, event turnout, and brand buzz across the region.
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