OnBrand reports 75% growth in destination portfolio as demand for specialist marketing expertise rises

OnBrand grows destination marketing portfolio by 75% amid surge in sector demand

Destination marketing now represents more than 30% of agency revenue as OnBrand expands its specialist team and reports increased enquiries ahead of Christmas 2026.

OnBrand has reported a 75% increase in its destination marketing client portfolio in just six months, as destinations across the UK increasingly seek specialist support to drive footfall, ticket sales and digital growth.

Destination marketing activity outside of its established Centre Radio business now accounts for more than 30% of OnBrand revenue. The growth coincides with an influx of enquiries from shopping centres, attractions and visitor destinations preparing for peak Christmas trading.

Growing destination expertise

OnBrand has more than 25 years of experience in the destination sector, with roots in Centre Radio, a service it continues to deliver to more than 170 shopping centres nationwide.

Today, its destination portfolio spans shopping centres, BIDs, tourist attractions, heritage destinations and leisure schemes across the UK.

Recent appointments include Eden High Wycombe, while OnBrand is also working with Hastings Adventure Golf on a footfall-focused video strategy across TikTok and YouTube.

OnBrand won a 7-agency pitch process to become the sole partner for Eden’s marketing back in April 2026.

The agency has supported St Albans Cathedral with its annual reports and currently works with Westfield London on Sounds Like Westfield, a data-driven customer engagement initiative that has been shortlisted for multiple industry awards, including the SCEPTRE and Solal Awards.

OnBrand’s ‘Sounds Like Westfield’ initiative delivered at Westfield London has been shortlisted for two awards.

Across its destination portfolio, OnBrand’s marketing activity now reaches more than one million people every month.

An experienced team built for growth

OnBrand’s Destination Marketing division is led by Account Director Claire White, who has worked in the sector since 2009 across destinations throughout the UK and Europe, ranging from distressed assets requiring repositioning and renewed footfall to established destinations targeting continued substantial growth.

She leads a growing specialist team of Destination Marketing Managers and Content Creators, supported by OnBrand’s wider expertise across strategy, creative, digital, social media, video, paid media and PR.

The investment comes as OnBrand itself continues to expand, with its overall team having tripled in size in less than two years.

Claire White, Account Director and Head of Destination Marketing at OnBrand, said:

“Destination marketing has become increasingly specialised. Platforms, algorithms, content formats and audience behaviours are changing constantly, so destinations need teams that understand what is performing now and how to translate that into footfall, ticket sales and measurable growth.

We’re seeing more destinations recognise the value of accessing specialist expertise across strategy, content, digital, paid media and PR rather than trying to manage every discipline internally.

Growing our destination portfolio by 75% in six months is an exciting milestone, but what matters most is the calibre and breadth of the destinations choosing to work with us and the results our team is helping them deliver.”

Continued investment in the sector

OnBrand’s commitment to destination marketing will also see the agency sponsor the SCEPTRE Awards 2026, including the Retail Liaison Award, reinforcing its continued investment in the UK retail destination sector.

Proud sponsors of the SCEPTRE Awards 2026 and the Retail Liaison Award in collaboration with Retail Destination.

With Christmas planning accelerating, OnBrand is currently speaking to destinations looking to strengthen their marketing strategies, increase ticket sales and digital exposure, and maximise footfall during the peak festive trading period.

For destinations looking to drive footfall, ticket sales and digital growth this Christmas and beyond, OnBrand is inviting new business enquiries.

Email: [email protected]

Phone: 03333 220022