OnBrand is proud to announce its sponsorship of the SCEPTRE Awards 2026, strengthening our commitment to the UK shopping centre and destination sector and supporting an event that celebrates some of the very best people, teams and initiatives across the industry.
The SCEPTRE Awards are one of the shopping centre industry’s leading annual celebrations, recognising the teams and individuals going above and beyond to create successful, engaging and forward-thinking retail destinations.
For 2026, OnBrand will be sponsoring the Retail Liaison Award, a category that reflects an area we believe is fundamental to the success of any destination.
Strong retailer relationships sit at the heart of thriving shopping centres. From increasing participation in centre-wide campaigns and events to supporting new store openings, communicating opportunities and creating a genuine sense of partnership, effective retailer liaison can have a direct impact on the overall success of a destination. It is therefore a category we are particularly proud to support.
Celebrating Success Across Our Client Portfolio
This year’s awards are also particularly exciting for OnBrand as two of the destinations we work with – Eden High Wycombe and Westfield Stratford – have been shortlisted for SCEPTRE Awards.
OnBrand client, Westfield London is a finalist for the Innovation of the Year award in the SCEPTRE 2026 awards for Sounds Like Westfield.
For our team, seeing clients recognised by the wider industry is always something to celebrate.
Our work with shopping centres extends far beyond simply delivering individual marketing campaigns. We work alongside destination teams to understand their commercial objectives, customer audiences and wider challenges before developing creative, integrated strategies designed to generate measurable results.
At Eden High Wycombe, our growing partnership has included marketing, communications and support around initiatives designed to strengthen the destination’s position within its local community. Eden Shopping Centre is among the official SCEPTRE Awards 2026 finalists.
Eden High Wycombe is a finalist for the Community Initiative of the Year award (South).
Across our work with Westfield, innovation has also played a major role. OnBrand’s interactive Sounds of Westfield concept has recently secured industry award recognition, demonstrating how customer insight, technology and creative thinking can be brought together to create a completely new destination experience.
More Than 20 Years of Experience – With Our Eyes Firmly on What Comes Next
OnBrand has worked within the retail, shopping centre and destination sector for more than two decades.
During that time, retail has changed dramatically – and continues to do so.
Shopping centres are no longer simply places to shop. Today’s destinations need to provide experiences, entertainment, hospitality, community engagement and compelling reasons for consumers to visit, stay longer and return.
Marketing has had to evolve with them.
Our approach has always been built around agility. Rather than relying on rigid agency models or repeating what has worked before, our teams are able to adapt quickly, explore new ideas and bring together different areas of expertise depending on what a destination actually needs.
From destination marketing strategy, creative campaigns and social media to targeted advertising, email marketing, PR, events, content creation, websites, data capture and innovative technology, we provide shopping centre teams with access to a genuinely integrated marketing resource.
That could mean supporting a destination with one specific campaign or becoming an extension of its internal team and delivering activity throughout the year.
Building a Leading Growth Agency for Destinations
Our sponsorship of the SCEPTRE Awards forms part of a much wider ambition for OnBrand.
We are continuing to position the agency as a leading growth partner for shopping centres and destinations across the UK, particularly those looking for a marketing agency prepared to think differently. We believe destinations increasingly need partners that are proactive rather than reactive.
Partners that bring ideas to the table.
Partners that understand commercial objectives as well as creative ones.
And partners that are prepared to look beyond conventional shopping centre marketing to find new ways of generating engagement, increasing footfall, extending dwell time and delivering measurable results.
That combination of industry experience and willingness to challenge the status quo is central to the way OnBrand works.
Daniel Graham, Managing Director at OnBrand, said:
“The shopping centre and destination sector has been a hugely important part of OnBrand’s journey for more than 20 years, so we’re incredibly proud to be supporting the SCEPTRE Awards in 2026. Sponsoring the Retail Liaison Award feels particularly relevant to us because successful destinations are ultimately built around strong relationships – between centre teams, retailers, communities, customers and partners.
Retail continues to evolve incredibly quickly, and we believe agencies need to evolve just as fast. Our role isn’t simply to deliver a marketing plan; it’s to continually bring new ideas, challenge what has been done before and find innovative ways to generate real commercial results for the destinations we work with.
To also have two of our clients recognised amongst this year’s finalists makes the event even more special for the OnBrand team, and we’re looking forward to celebrating the achievements of Eden High Wycombe, Westfield and the wider industry.”
Looking Ahead to the SCEPTRE Awards 2026
The SCEPTRE Awards 2026 will take place at Park Plaza Westminster Bridge, London, on 30 September 2026, bringing together shopping centre professionals from across the country to celebrate excellence within the industry.
We’re looking forward to joining colleagues, clients and friends from across the sector – and wishing all of this year’s finalists the very best of luck.
If you manage a shopping centre, retail park, leisure scheme or mixed-use destination and are looking for a proactive destination marketing agency that combines more than 20 years of industry experience with fresh thinking, innovation and measurable delivery, we’d love to talk.
Get in touch with OnBrand to discover how we can help grow your destination.
03333 220022
