Hot this week🔥 Hitting headlines in our world of marketing? 🌐
The OnBrand team are immersed in marketing throughout the week. Here’s a round-up for you this freezing❄️ Friday 16th Dec!
A Google Algorithm Update (December 2022)
Another update to Google’s algorithm see’s their E-A-T (expertise, authoritativeness, and trustworthiness) search ranking evaluation system gain an extra criteria in the form an additional E for experience.
The impact of this for businesses creating content means consideration and attention needs to be placed on if the content was produced with some degree of experience as Google will be looking at this when it comes to evaluating your content. They explain that “there are some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.”
To view more information about Googles latest update click here.
OnBrand’s Number #1 Marketing Trend for 2023 – Short Form Video Content
Why: The production of video content for marketing has sat top of the agenda and requirements list for businesses of all shapes and sizes for the last few years. Using video as a marketing tool is not going anywhere as demand continues to rise. The way we consume information, entertain ourselves and search for things we need or want has changed drastically. We want digestible, snappy content that gets to the point IMMEDIATELY. Something we can watch in a lunchbreak, in a moment of peace from the kids or simply as we sat and relax.
Attention spans and interest levels in this digital world are short. Enter short form video content. Our number 1 trend for 2023. We will see businesses heavily invest in producing quality content in short form video.
Strategic content plans will need to be revisited to ensure key content objectives; to inform, persuade, educate and entertain are all being delivered through short form video content. Here’s an example of one of OnBrand’s own short form videos.
@onbrandgroup DAY 1: of 12 Days of Festive Marketing Tips 🎄 Christmas decorations can be digital too ☺️ digital housekeeping always helps during the festive season! #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup ♬ Jingle Bell Rock – Bobby Helms
Marketing Campaigns
So thanks to Famous Campaigns who kindly rounded up a whopping TOP 45 best creative brand campaigns for 2022. You can read the blog here – 45 of the best brand marketing, PR and advertising campaigns of 2022 | Famous Campaigns
I really love the Galaxy Flip campaign!
Marketing Industry News
📢 ITV is planning a 50% increase to its paid media investment in 2023
Marketing Week shared this week that “ITV is planning a 50% increase to its paid media investment in 2023, as the commercial broadcaster chases ambitious targets for its new online streaming service ITVX.”
At OnBrand we are seeing paid media spend particularly on social being a top area of focus for 2023.
That’s it for this week
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Sarah Warren
Digital Account Director – OnBrand Group
T: 03333 220022
M: 07771 714093
E: [email protected]
LinkedIn: https://www.linkedin.com/in/sarahpottsmarketingconsultant/
