Former Client Chooses OnBrand Again.
The Mall Wood Green
When Catriona Baillie joined The Mall Wood Green as Marketing Manager, she was already familiar with OnBrand and our Centre Radio services, having previously worked with us at Exchange Ilford.
Recognising an opportunity to improve the centre’s existing music, Catriona invited OnBrand to present a more sophisticated and professionally managed audio solution.
Industry
Shopping Centres
Services
Centre Radio
In-Store Music
Playlist Curation
Audio Strategy
The Challenge.
The existing music at The Mall Wood Green was functional but lacked the sophistication and variety needed to reflect the centre’s environment and audience.
The team wanted a more professionally managed service that would create the right ambience throughout the destination and provide visitors with a consistently engaging experience.
The OnBrand Solution.
A Trusted Introduction
Having experienced OnBrand’s Centre Radio service at Exchange Ilford, Catriona invited us to present our approach to The Mall Wood Green’s Centre Manager.
A More Sophisticated Sound
We demonstrated how professionally curated music could introduce greater variety, create a more polished atmosphere and better reflect the centre’s visitors.
A Professionally Managed Service
Both the Marketing Manager and Centre Manager were keen to proceed. Following budget approval, OnBrand was appointed to provide the centre’s new music service.
Music Designed Around the Destination
The new offering was created to suit the centre’s environment and audience, delivering an engaging soundtrack without overwhelming the everyday visitor experience.
Trust That Travels.
The Mall Wood Green now benefits from a more sophisticated, professionally curated music service designed around its environment and visitors.
The appointment also demonstrates the value of delivering a reliable and memorable service. When someone who has worked with OnBrand before chooses to introduce us to their next organisation, it provides a powerful endorsement of the trust and confidence built through that earlier relationship.
Happy Clients.
Looking to Enhance Your Centre’s Atmosphere?
OnBrand provides professionally curated music and Centre Radio services designed around your destination, audience and customer experience.
