Supporting a Growing Retail Estate Through Professionally Managed In-Store Music.
Natuzzi | Designer Sofas
Natuzzi operates 27 stores across the UK and Ireland, helping customers explore and choose furniture in a welcoming retail environment.
OnBrand was appointed to introduce a professionally managed background-music service that could create a consistent atmosphere across the wider estate while remaining simple for individual stores to operate.
The solution also needed to be flexible enough to support Natuzzi as new locations opened.
The Challenge.
Natuzzi wanted to enhance the in-store atmosphere and create a comfortable, consistent brand experience while customers browsed.
The music needed to suit the showroom environment, provide enough variety throughout the day and remain easy for store teams to manage.
With the retail estate continuing to grow, the service also needed to make it straightforward to add new locations without creating additional operational pressure for the central team.
Industry
Furniture Retail
Services
In-Store Music
Playlist Curation
Media Players
Remote Music Management
Technical Support
The OnBrand Solution.
Curated Music Experience
We created an appropriate music experience using a carefully selected combination of OnBrand playlists: Coffee Break, Smooth Classics, Feel Good, Modern Mix, and Chill Lounge.
Variety Throughout the Day
The playlist combination gives customers and store teams a varied listening experience, helping the music remain fresh without becoming distracting or overwhelming.
Configured Media Players
Each store was supplied with an OnBrand Media Player configured to connect directly to the managed music service.
Remote Music Management
Playlist updates can be delivered remotely across the estate, removing the need for ongoing intervention from individual store teams.
Store Setup and Support
OnBrand supported each location in getting its media player connected and operating correctly, helping stores begin using the service with minimal disruption.
27 Stores. One Consistent Sound.
Natuzzi now has a professionally curated music experience operating across 27 stores in the UK and Ireland.
By combining tailored playlists, remotely managed media players and responsive technical support, OnBrand has created a reliable in-store audio service that remains consistent across the estate while adapting as the business grows.
The partnership delivers:
A welcoming and brand-appropriate soundtrack
Music selected to complement the relaxed, premium showroom environment.
Consistent audio across 27 locations
A cohesive customer experience throughout the UK and Ireland estate.
Five professionally curated playlists
Enough variety to keep the soundtrack fresh for customers and store teams.
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Simple central management
Music and playlist updates are delivered remotely by OnBrand.
Seamless support for new openings
New stores can be configured and added to the network as the estate expands.
Responsive technical assistance
Practical support helps individual stores quickly resolve local service issues.
An Evolving Partnership.
Our service has grown alongside Natuzzi.
As new stores have opened, we have worked flexibly with the team to supply, configure and add new media players to the wider network.
We also provide ongoing technical support across the estate. This includes helping individual stores restore their music service when local issues, such as power interruptions or disconnected players, cause a problem.
The partnership is designed to evolve with the business.
As Natuzzi continues to expand, OnBrand can add new locations to the network, manage music updates remotely and support store teams whenever assistance is required.
Looking to Create a Consistent Music Experience Across Multiple Locations?
OnBrand provides professionally curated music, reliable media players and ongoing support for retail estates of every size.
