OnBrand Wins Eden Shopping Centre Marketing Contract Following Seven-Agency Pitch

OnBrand has been appointed by Savills as the marketing agency for Eden Shopping Centre, High Wycombe, following a competitive pitch against six other agencies.

Savills, an internationally renowned real estate advisor and the acting managing agent at Eden Shopping Centre, oversees a portfolio of retail destinations across the UK, making this a significant appointment for the agency.

Eden Shopping Centre, located in the heart of High Wycombe, is home to over 100 stores and attracts millions of visitors each year, offering a strong mix of retail, dining and leisure including brands such as Primark, M&S, Nando’s, Wagamama, Anytime Fitness and Cineworld.

This appointment reflects a wider shift across retail destinations towards campaigns that combine community engagement with measurable commercial outcomes, as centres increasingly prioritise repeat visitation, retailer participation and long-term asset value.

A Strategic Partnership Focused on Growth

OnBrand’s appointment marks a significant win for the agency’s growing destination marketing division, reinforcing its position within the retail and placemaking sector.

The agency is known for its ability to challenge traditional approaches to destination marketing, combining creative thinking with structured, commercially focused strategies that deliver measurable results. Rather than treating campaigns as one-off moments, OnBrand specialises in building scalable platforms that drive sustained engagement, repeat visitation and long-term value.

Operating as a fully integrated, in-house team, OnBrand delivers strategy, creative, media and content under one roof. This approach enables closer collaboration with clients, stronger working relationships and a more agile, responsive way of delivering campaigns from concept through to execution.

As part of a wider growth agency, OnBrand brings experience across multiple sectors, allowing the team to apply broader strategic thinking while maintaining a clear focus on the specific needs of retail destinations.

OnBrand appointed sole marketing agency for Eden Shopping Centre High Wycombe.

Delivering a New Phase for Eden

Eden Shopping Centre is one of Buckinghamshire’s leading retail destinations, attracting millions of visitors annually.

OnBrand will support Eden’s on-site team with the delivery of the marketing strategy, paid media planning and optimisation, social and content strategy, in-centre activation and performance tracking aligned to footfall and commercial outcomes.

Daniel Graham, Managing Director at OnBrand, commented:

“We’re absolutely delighted to have been appointed by Savills to support Eden Shopping Centre. To be selected from such a strong field of agencies is a real testament to the strength of our thinking and the clarity of our approach.

There’s a clear shift in how retail destinations approach marketing. It’s no longer about one-off campaigns, but about building platforms that can drive sustained engagement and commercial value over time. That’s exactly what we’re looking to deliver at Eden.”

Claire White, Account Director at OnBrand, added:

“From the outset, this felt like a partnership where we could make a genuine impact. Eden has a strong identity and a clear role within its community, and our focus will be on building campaigns that reflect that while delivering measurable results.

We’re excited to bring Faces of Eden to life across the entire centre, from digital channels through to in-centre activation, creating something that visitors don’t just see, but experience and engage with throughout the year.”

Rebecca Gomme, Marketing Manager at Eden Shopping Centre, said:

“We were impressed by OnBrand’s strategic approach to our all-agencies marketing tender and the strength of their response to the brief. Their thinking demonstrated a clear understanding of both our community ambitions and commercial objectives.

It was also important for us to find a partner who would work closely with our on-site team and act as an extension of Eden, rather than an external supplier. OnBrand really demonstrated that collaborative mindset, and we’re looking forward to working together over the coming year to deliver a programme of activity that continues to strengthen Eden’s position at the heart of High Wycombe.”

The appointment represents a significant addition to OnBrand’s growing portfolio of UK destinations, focused on delivering growth through consistent messaging, joined-up strategies and measurable commercial outcomes, further strengthening the agency’s position within the retail and placemaking sector.