OnBrand Case Study | Urban Spaces

Sector: Construction & Home Improvement

Services:

Website Design
Website Development
SEO/GEO/AEO

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The Challenge.

Urban Spaces came to us with a website that didn’t live up to their product. Their luxury garden rooms are beautifully designed and expertly built but their old website wasn’t telling that story.

It suffered from several key issues:

Outdated design and weak first impression: The old site lacked the premium look and feel expected from a high-end brand, which created a disconnect between the online presence and the physical product.

Poor mobile experience: With more than half of visitors browsing on mobile, the previous layout was clunky and slow to load, leading to high bounce rates.

Unclear user journey: Calls-to-action were inconsistent and buried, making it difficult for potential customers to enquire or request a quote.

Limited SEO and local visibility: The site had minimal on-page optimisation, weak geographic targeting, and no structured data meaning it wasn’t ranking well for key “garden rooms near me” searches.

No AEO (Answer Engine Optimization): The site wasn’t optimised to appear in AI-driven search results or featured snippets a growing opportunity for local service brands.

Lack of conversion tracking: Urban Spaces had no way to measure where leads were coming from or how users interacted with the site.

The Objective

To create a beautiful, professional touchpoint that reflects their luxury brand and builds customer trust while transforming the site into a performance-driven marketing asset.

The Delivery
We redesigned the Urban Spaces website from the ground up, focusing on design, user experience, and performance:

A visually stunning, mobile-first interface that instantly communicates craftsmanship and quality.
Optimised site structure and navigation to guide users seamlessly from inspiration to enquiry.
Integrated geo-targeted SEO to strengthen visibility in local and regional searches.
AEO strategy to ensure the brand appears in conversational and AI-powered search experiences (e.g. “What’s the best luxury garden room company near me?”).
Built-in lead tracking and analytics, providing clear visibility of enquiry sources and campaign ROI from day one.

The Results So Far
The combination of strategic design, SEO, GEO & AEO foundations, and our ongoing PPC efforts has already driven a significant uplift in website traction and qualified leads helping Urban Spaces convert more browsers into buyers.

The Takeaway
Urban Spaces’ new site isn’t just a digital brochure it’s a high-performance sales tool built to elevate brand perception, drive organic visibility, and capture measurable results.