Ciara O’Brien

Ciara is OnBrand’s Destination Marketing Manager, working with shopping
centres, retail parks, leisure destinations and mixed-use schemes across
the UK to develop creative marketing strategies that drive footfall, increase
engagement and strengthen community connections.

With a background in leisure marketing, Ciara has extensive experience
delivering integrated campaigns, promotional events and customer
engagement initiatives that encourage repeat visits and create memorable
experiences. She is passionate about understanding what motivates
consumers and turning those insights into campaigns that deliver
measurable results for clients.

From managing seasonal events and retailer activations to developing
strategic marketing plans and digital campaigns, Ciara combines creativity
with a commercially focused approach. She enjoys building strong
relationships with clients and stakeholders, ensuring every campaign
reflects the unique identity and objectives of each destination.

As part of OnBrand’s specialist Destination Marketing team, Ciara works
closely with clients to deliver bespoke, full-service marketing strategies that
help destinations thrive in an increasingly competitive and ever-changing
retail and leisure landscape