OnBrand Case Study | Strettons | Marketing Operations

Strettons is a well-established, multidisciplinary property consultancy based in Shoreditch, with services spanning commercial and residential agency, auctions, property management, valuations, lease advisory, development consultancy, receivership and insurance.

The Challenge

Following a leadership transition in their marketing team, Strettons had the opportunity to review how marketing was delivered across the firm and tasked OnBrand with conducting a comprehensive marketing operations audit.

The brief was clear:

Map current marketing and communications activity across all departments
Audit roles, processes and systems
Identify pain points, duplication, and inefficiencies
Recommend improvements in operations and governance

The client also stressed the need to “demystify marketing” for internal stakeholders and develop a clear path toward more consistent, scalable and sustainable practices

Client: Strettons

Sector: Property Consultancy

Services:
Strategy
Auditing
Communications

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Our Approach

We delivered an audit over five structured phases, designed to provide insight with minimal disruption:

Phase 1: Onboarding & Discovery

We reviewed client-provided documentation and recent activity to establish a baseline understanding of marketing outputs and internal processes.

Phase 2: Staff Survey

We deployed a custom-built survey to all key departments, gathering input on:
What marketing each team does
How outputs are created and approved
Tools used and time taken
Friction points, frustrations, and opportunities

Phase 3: Follow-Ups & Clarifications

Light-touch follow-ups were used selectively to verify detail and deepen understanding in areas like platform use, roles, and duplication.

Phase 4: Analysis

We mapped:

Tool usage by department
Workflow timelines and chokepoints
Duplication across platforms
Common process inefficiencies
We then conducted a high-level cost and time-saving analysis, including platform rationalisation opportunities and rework reduction.

Phase 5: Reporting & Recommendations

A comprehensive audit report and board-level presentation were delivered, outlining:

Current-state findings
Department-specific analysis
Key risks and inefficiencies
Quick wins
Strategic improvement roadmap
Projected savings (resource & software)

Operational Improvements

OnBrand were able to identify a range of opportunities for the business, from ‘quick wins’ to medium and longer term strategic shifts. For the near term it was able to estimate significant cost reductions that could be applied in resource saving and software rationalisation. With longer-term business transformation in mind, it was able to give valuable input to the board on the role, value, and structure of marketing across the business.

Key Outcomes

Clear brand identity and market positioning
Defined buyer personas across all service lines
Prioritised SEO & PPC roadmap to improve visibility
Data-led content and campaign strategy
Scalable KPIs and performance framework

Client Testimonial

Duncan Newbury, Head of Marketing and Business Development at Strettons commented:

“The audit helped us to see the full picture, giving us a clearer sense of where time is spent, where we’re duplicating effort, and where we can unlock real value.”

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