Quantum Care

Meta Ads – Generating more quality leads at a lower cost

July 2025 Results

Total Leads Generated

244

Engagement Rate

63%

(5% is considered good!)

Average Cost Per Click

£0.15

(vs £0.57 benchmark)

About Quantum Care

Quantum Care, a leading residential care provider in the Southeast. We were already working with Quantum care on a number of other marketing projects including a new brand and website build and their Google Ads management. We were also tasked with improving the performance of their Meta PPC activity.

The Brief.

They wanted to increase high-quality enquiries from families looking for premium care homes.

The Challenges.

Drive more enquiries through Meta (Facebook & Instagram) Ads
Reduce cost per lead compared to industry benchmarks
Gain visibility into which campaigns and creatives were performing best
Scale what worked to build a stronger sales pipeline

Industry
Care Home

Services

PPC – Meta Ads
Creative including video production

Visit Site

Our Approach

We began by auditing Quantum Care’s Meta Ads account and quickly identified opportunities to improve structure, creative, and targeting.

Campaign restructuring

Split campaigns by objective (traffic vs lead gen) to test what delivered real enquiries.

Creative split testing

Developed a selection of ad creatives including video, carousel and image formats with varied messaging.

Smart optimisation

Shifted spend to the lowest CPL campaigns, paused underperformers, and refined audiences.

Meta Pixel & CAPI

Pixel + CAPI setup, to ensure we could capture the full funnel of activity, and optimise towards what actually drove enquiries and bookings.

Lead quality focus

Ensured tracking captured website enquiries, brochure downloads and phone/email clicks, giving the sales team cleaner, more actionable leads.

Remarketing

Using the pixel to set up and target remarketing audiences with strong results.

The Results (July 2025)

KPI	Outcome
Total Leads Generated	244
High-Quality Website Leads	~226
Average Cost Per Lead	£33.08 (vs £41.82 industry average)
Average Cost Per Click	£0.15 (vs £0.57 benchmark)
Engagement Rate	63%

Highlights:

Click-through rates consistently outperformed industry averages, showing strong ad-audience fit.
Stand-out campaigns achieved ultra-low CPLs, demonstrating scale potential.

The Impact

With a refreshed strategy and clear optimisation cycle, Quantum Care saw:

Lower costs: Leads delivered for less than industry averages.
Scalable performance: High-performing campaigns identified and scaled.
Better visibility: Clarity on what creative, audience and campaign structure really worked.
Stronger pipeline: More qualified enquiries being followed up by the care homes team.

The OnBrand Team Behind Quantums Meta Ads Management

Sarah Warren – Digital Account Director

Role: Working closely with the the senior management team at Quantum Care, Sarah oversees the performance management and strategy of the activity and campaigns being executed.

View Profile

Tina Kelf – Content Lead

Role: As content lead Tina has been at the fore front in content production for Quantums Meta ads campaigns.

View Profile

Prajith Sreekantan – PPC Manager

Role: Expert on the Meta platform, Prajith has been setting up Quantum Cares campaigns, optimising them and keeping a careful eye on their performance.

View Profile