Google Ads campaigns generate 684 conversions in 4 months
The Brief.
Care home business Quantum Care tasked us with creating a Google ads strategy and launching and managing campaigns to drive awareness and leads for their Quantum Care Select care homes – a selection of luxury and private care homes under their brand.
Industry
Care Homes
Services
Strategy
Google Ads (Search and Performance Max)
The Results (Nov 2024 – Feb 2025)
Quantum Care Results Snapshot [April 2025]
Quantum Care partnered with OnBrand to drive lead generation across multiple care home locations through a strategic mix of Search and Performance Max campaigns.
The OnBrand team delivered 491 leads with a cost per conversion of just £4.93—a 69% reduction from the previous month. Other highlights include
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Click-Through Rate (CTR): 12.25% (well above industry benchmarks)
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Conversion Uplift: +34.15% MoM
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Top Campaign: Riverside Lodge (Performance Max) with 172 leads at £0.88 CPL
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+34% Increase in Total Leads
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£4.93 Cost Per Lead
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Top Campaign: £0.88 CPL (Riverside Lodge)
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Over 90 Tracked Calls from Ads
What We Do!
Our ongoing strategy focuses not just on impressions and clicks—but on quality leads. We leverage data-driven optimisations and fine-tune creative and copy. We’ve helped Quantum Care get more enquiries from people ready to take the next step.
CTR of 12.25% outperformed care sector averages (7.95%) and general search ad benchmarks (4–6%), proving that high-performing PPC in healthcare is possible with the right strategy.
Launched high-intent Search and Performance Max campaigns for a variety of locations
Refined targeting through audience interest parameters
Rolled out a new set of high-performing keywords and added negative keyword
Optimised bidding strategies to reduce Cost Per Lead by over 69%
Improved conversion tracking and reporting for better ROI insights
Quantum Care
Linea Azzurro Winter 2024 PPC Campaign
Beauty Awards 2024
Google Ads Strategy & Management
Maximise your ROI with expert Google Ads management. As an experienced agency with Google Ad Partner status we ensure targeted ads, higher conversions, and reduced ad spend.
