OnBrand Case Study | Comms Connect Marketing Strategy

The Challenge

Comms Connect is a boutique managed telecoms provider offering B2B VoIP, mobile, broadband and telecoms managed services. With a loyal customer base and a strong reputation for personal service, the business was now looking to scale using digital marketing.

With limited visibility beyond referrals and no structured digital acquisition strategy, Comms Connect wanted to double its customer base —and position itself as a credible alternative to larger telecom brands like RingCentral and 4Com.

They needed a strategic marketing plan that would define their brand, sharpen their target market, and build a measurable, multi-channel approach to growth.

Client: Comms Connect

Sector: B2B Telecoms & Managed Services

Services: Strategic Marketing Plan, Competitor Analysis, Buyer Personas, SEO & PPC Roadmap, Content Strategy

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Our Approach

OnBrand delivered a comprehensive strategic marketing plan covering every aspect of Comms Connect’s marketing ecosystem from brand positioning and audience definition to channel-specific tactics and KPIs.

Our work included:

In-depth Market & Competitor Analysis – Auditing Comms Connect against UK B2B VoIP, Mobile, and Broadband leaders including RingCentral, HiHi, Gradwell, and Telecoms World. This revealed critical gaps in SEO, PPC, and social visibility.
Customer & Persona Development – Profiling ideal decision-makers (CFOs, IT Managers, and Operations Directors) across 1–200 employee businesses, focusing on the specific needs of sectors like legal, property, finance, and housing.
Brand Definition & Messaging – Refining the company’s purpose, tone of voice, and customer promise to highlight its service-first culture: “Professional. Reliable. Personal. Caring.”
SEO & PPC Strategy – Identifying over 400 keywords with growth potential and mapping a route from brand-only search visibility to national non-branded search performance.
Content & Campaign Framework – Creating content pillars (“Simplifying Telecoms,” “Customer Stories,” “Tech Trends”) and campaign ideas based on real business triggers — e.g. the BT switch-off 2025, new office setup, or cost-review initiatives.
Measurement & KPIs – Establishing channel-specific success metrics for traffic, conversion, and engagement to turn insight into measurable ROI.

The Strategy

The final plan set out a multi-phase roadmap for growth:

Rebuild the website into a lead generation engine.

Launch Google Ads and retargeting campaigns focused on high-intent keywords.

Invest in SEO to lift visibility for commercial telecom terms.

Elevate brand authority through educational content, short-form video, and case studies.

Develop nurture journeys via email and CRM automation.

Formalise a referral & partner network to leverage existing IT relationships.

The Impact

This integrated approach provided Comms Connect with a clear, data-driven plan to shift from relying on referrals to generating predictable inbound leads across digital channels.

The strategic plan has become the foundation for Comms Connect’s next growth phase — aligning marketing, sales, and brand under one vision.

By combining deep industry insight with actionable channel strategies, OnBrand delivered a plan that turned complexity into clarity empowering the client with the confidence and roadmap to own their digital future.

Key Outcomes