Angling Trust Meta Ads Case Study

About Angling Trust

Angling Trust wanted to use Meta advertising to increase awareness, encourage participation in fishing and generate new membership purchases.

OnBrand planned and managed three focused campaigns, each supporting a different stage of the audience journey.

Between 8 and 30 June 2026, the activity combined high-volume reach and cost-effective website traffic with measurable membership growth.

The Challenge.

Angling Trust needed a paid-social structure capable of supporting several objectives without losing focus.

The campaigns needed to introduce the organisation to new audiences, promote fishing lessons and participation opportunities, drive relevant website traffic and convert engaged users into members.

Rather than forcing every objective into one campaign, OnBrand created a structure that supported the complete journey from initial discovery through to conversion.

Industry
Sport and Membership Organisation

Services

Meta Advertising
Paid Social Strategy
Campaign Management

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Our Approach

We began by reviewing Angling Trust’s existing Meta advertising activity and quickly identified opportunities to strengthen campaign structure, audience targeting and creative performance.

Video Awareness Campaign

A video-led campaign introduced Angling Trust and its wider activity to new audiences while driving cost-effective traffic to supporting content.

Participation Campaign

A dedicated participation campaign promoted fishing lessons, events and opportunities to people interested in getting involved.

Membership Acquisition

A conversion-focused membership campaign targeted the highest-intent audiences and optimised delivery towards tracked purchases.

Campaign Structure

Each campaign was assigned a clear role, allowing creative, audiences, budgets and optimisation decisions to reflect its individual objective.

Full-Funnel Optimisation

Performance was monitored across the full journey, balancing reach and website traffic with measurable membership conversions.

Audience Targeting

Audience groups were refined around campaign intent, helping Angling Trust reach relevant people at each stage—from initial awareness through to membership.

The Results.

Three Campaigns. One Strategy.

The video campaign – Built to increase awareness and drive traffic to Angling Trust content.

£199.97 spend
5,258 website clicks
Approximately £0.03 CPC

The participation campaign – Focused on promoting fishing lessons, events and opportunities to new audiences.

185,221 people reached
400,260 impressions
Strongest campaign for overall reach

The membership campaign – Designed to turn engaged audiences into paying members.

£200 spend
3.05% CTR
Strongest campaign for conversion activity

Why It Worked.

Each campaign had one clearly defined purpose.

The awareness and participation activity introduced audiences to Angling Trust and encouraged them to explore relevant content and opportunities. The membership activity then focused on converting higher-intent users into members.

Separating the objectives gave Meta clearer optimisation signals while allowing OnBrand to evaluate performance at every stage of the journey.

The Impact.

For a total media investment of £599.95, Angling Trust achieved substantial reach, more than 12,600 website visits and measurable membership growth.

The results also established a clear foundation for future optimisation through audience refinement, creative testing and further conversion-led scaling.

The OnBrand Team Behind Angling Trust’s Meta Ads Management

Sarah Warren – Digital Account Director

Role: Working closely with the senior management team at Angling Trust, Sarah oversees the performance management and strategy of the activity and campaigns being executed.

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Charlotte Ball – Marketing & Content Executive

Role: As Marketing & Content Executive, Charlotte supports Angling Trust’s campaign creative and messaging across awareness, participation and membership activity.

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Prajith Sreekantan – PPC Manager

Role: Expert on the Meta platform, Prajith has been setting up Angling Trust’s campaigns, optimising them and keeping a careful eye on their performance.

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