Marketing News – Friday Edition {12th December 2022}

What’s been hot this week?🔥 What’s hit the headlines in our world of marketing? 🌐 Let’s take a look 👀

The OnBrand team are immersed in marketing throughout the week.  We wanted to share some marketing news with you all this Friday that we’ve been enjoying this week.

TikTok Trending 

Will this be the next dance trend and music this month? We love this video by a group of guys that’s bound to get people up and copying the moves. Will we be brave enough to try and recreate in office! Maybe at the office xmas party!

@bgyo_ph

#BGYO | Watch until the end! 👀🤭 #abcdande #abcdancechallenge #dancechallenge #tiktokph #fyp #foryou #foryoupage #trendingvideos #trending #foryourpage #viral #viralph #tiktokviral #ppop #ppoprise #ppopriseBGYO #OPMrise #OPM #BGYO_BeUs

♬ 原聲 – ABCandE – ABCandE

 

Marketing Campaigns

Crisis makes homelessness hard to ignore this season

Homeless charity Crisis has created an outdoor advertising campaign that’s set to stop travellers in their tracks. The hyper-real sculpture at King’s Cross station is set to highlight the homeless crisis across the nation, raising awareness and funds.

 

 

 

Google Trends 

At this wonderful time of year Google will see a lot of seasonal focused searches as we all look for presents🎁 decorations 🎄outfits👗 Santa’s grotto’s 🎅.  Understanding the trends can hugely influence your marketing campaigns and messaging and even provide some new opportunities that weren’t previously on your radar.  Some trends (not unexpected) but for content marketers and data driven enthusiasts you will appreciate this

• The search volume for the keyword “party dress” has increased 400% in the last 90 days
• The search volume for the keyword “Christmas jumper – Garment” has increased 250% in the last 90 days
• Hot Wheels has seen an 80% increase in the last 90 days

What the OnBrand team are loving this week👍

SEM Rush are coming to every marketers rescue this month with an ultimate calendar to thrive during the holidays. Each day until December 24, unwrap one of their tips and tricks to help enhance your marketing. Great for SEO and social! Thanks SEM Rush. Check out their lovely calendar of tips here.

Marketing Industry News

📢 TikTok smashes its way through advertising revenue.

That’s the latest from the Financial Times that cites research from Magna, part of IPG Mediabrands. It claims that it expects ad spending on social media to climb 7% next year. A separate report on Monday published by GroupM, the media buying agency owned by WPP, estimated that TikTok doubled its advertising revenue in 2022. Unfortunately rivals Meta and Snap have taken a back seat as a result of their competitor’s larger share of the market. See the full story here.