When running a shopping centre, there are countless messages, policies and valuable information that needs to be delivered to your shoppers. Shopping Centre Radio offers a valid method of making sure you reach all shoppers, helping you run your centre as smoothly as possible. For example:
What’s your policy on E-cigs and Vaping?
Let your shoppers know
Some shops sell E-cigs and vaping products, so many shoppers assume it’s okay to smoke them – but policy varies all over the country, so where do you stand?
Some centres allow them in certain areas, but not in the food courts. But how can you expect your shoppers to know without clearly stating it?
To avoid the risk of embarrassing customers, we recommend you make use of your radio to spread a clear message throughout your mall.
Health & Safety Messages
Our clients can choose from the following announcements to help keep shoppers safe and happy.
- This is a customer announcement: in the interest of comfort and safety, the use of E-cigarettes and Vaping products is not permitted. Thank you.
- This is a customer announcement: in the interest of comfort and safety, the use of E-cigarettes and Vaping products are not permitted within the mall. Thank you.
We don’t mind if you take inspiration from our scripts and address shoppers directly over your public address system, but wouldn’t you rather have professionally recorded messaging that fits your brand and tells shoppers what they need to know, precisely when you need them to know it?
At OnBrand, we create Targeted Retail Messaging for shopping centres covering every key date in the retail calendar, as well as facilities management, customer service, internal marketing and off-the-cuff topics such as Vaping policies. We can also make bespoke messages to help promote unique events, helping create a fantastic atmosphere within your mall.
This is why we fully believe in Shopping Centre Radio.