The Opportunity
Role Type: Permanent / Full-Time
Experience Level: 3–5 Years
Location: Hybrid (3 days office, 2 days remote)
Start Date: ASAP
We’re looking for a commercially minded Social Strategy Manager who understands how organic content, paid amplification, and creative strategy work together to drive measurable growth.
This is not a “just post content” role.
You’ll lead integrated social strategies that connect creative thinking with performance data helping brands grow audiences, generate leads, increase conversions, and build stronger brand presence across platforms.
You’ll sit at the intersection of strategy, creative, and performance acting as the bridge between content and paid media to ensure social activity delivers real commercial impact, not just engagement metrics.
This role is ideal for someone who understands platform-native content, thinks strategically, moves quickly, and knows how to turn insights into ideas that perform.
The Role
You’ll own the end-to-end social strategy across a portfolio of clients and agency channels from planning and creative direction through to performance analysis and optimisation.
Working closely with our PPC specialists, creative team, and clients, you’ll shape integrated social campaigns where organic and paid work together intentionally not in silos.
You won’t be expected to manage paid campaigns day-to-day, but you should understand how paid social performance informs stronger creative, messaging, and content strategy.
What You’ll Be Responsible For
Strategy & Growth
Build integrated organic and paid social strategies aligned to commercial objectives
Define channel roles, audience approaches, content pillars, and campaign direction across the funnel
Identify scalable growth opportunities through creative testing, audience insights, and platform trends
Help clients understand social as a growth channel not just a content output
Creative & Performance
Translate campaign insights and performance data into stronger creative direction
Work closely with PPC specialists to improve performance through messaging, formats, hooks, and content strategy
Identify high-performing organic content opportunities for paid amplification
Ensure content is designed to both engage and convert
Content & Creative Direction
Write clear, insight-led briefs for video, design, and content production
Guide creative development based on audience behaviour, platform trends, and campaign performance
Push for platform-first thinking across Meta, LinkedIn, TikTok, and YouTube
Stay ahead of emerging formats, algorithm changes, and cultural trends
Client Leadership
Act as the lead social contact across key client accounts
Lead strategy discussions, campaign reviews, and reporting sessions
Present insights, recommendations, and performance updates clearly and commercially
Build strong client relationships through proactive thinking and strategic input
Reporting & Optimisation
Monitor performance across both organic and paid social activity
Spot what’s working quickly, double down on it, and cut what isn’t
Continuously optimise content direction, messaging, and channel strategy based on data and results
What Success Looks Like After 6 Months
Organic and paid social strategies are fully integrated across client accounts
Creative testing frameworks are improving engagement and conversion performance
Clients see social as a commercially valuable growth channel
Reporting is focused on actionable insight and business impact not vanity metrics
The agency’s social offering feels sharper, more strategic, and more differentiated
High-performing organic content is consistently being amplified through paid
What We’re Looking For
3–5 years’ experience in social media strategy or management (agency experience preferred)
Strong understanding of how organic content and paid media work together
Experience working closely with PPC or paid media teams
Strong platform knowledge across Meta, LinkedIn, TikTok, and YouTube
Commercial mindset comfortable interpreting data and turning it into strategic action
Strong instincts for platform-native creative and audience behaviour
Confident presenting ideas, recommendations, and insights directly to clients
Excellent communication, organisation, and stakeholder management skills
Nice to Have
Hands-on experience with paid social platforms such as Meta Ads Manager or LinkedIn Campaign Manager
Understanding of attribution and full-funnel marketing
Experience across retail, destination, eCommerce, or property sectors
Experience working with creators, UGC, or influencer-led content
Why Join Us
Opportunity to shape and evolve our social offering
High level of ownership, autonomy, and strategic influence
Collaborative environment across creative, strategy, and performance
Diverse client portfolio spanning retail, destination, eCommerce, and property
Team focused on commercially effective creative not content for content’s sake
Opportunity to test, experiment, and push platform-first thinking forward