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Comms Connect VIDEO CASE STUDY

Brand Storytelling for Comms Connect: 

Creating Engaging Video Content for Digital Campaigns

 

Comms Connect Logo Circle Design

The brief.

Comms Connect, a boutique telecommunications company known for its exceptional customer service, required a complete visual refresh to support its dual-platform growth strategy. The objective was two-fold:

  1. Website Revitalisation: Provide high-quality imagery and video for their new, OnBrand-built website to improve user engagement and dwell time.
  2. PPC Performance: Generate a suite of high-intent video assets for upcoming Google and Meta campaigns to drive brand awareness and lead capture.

The core challenge was to showcase their technical products while highlighting their biggest USP: the people and the “boutique” level of service that sets them apart from faceless corporate competitors.

Industry
Telecoms

Services
Content Marketing
Photography & Videography

Comms Connect BTS
Comms Connect BTS
Our Process

 

At OnBrand, we believe content should never be “captured for the sake of it”, it must be engineered for performance. Our approach for Comms Connect was built on Objective-Based Planning:

 

  • Reverse Engineering Results: Before a single camera was turned on, our content team worked backwards from the KPIs set by our PPC specialists. We identified the exact hooks and visual cues needed to stop the scroll and drive lead actions.
  • The Efficient Content Engine: To maximise the client’s investment, we structured a rigorous shoot schedule that balanced high-production video with essential brand assets. This included:
    • Staff Interviews: Scripted to extract authentic stories that highlight their highly-rated customer service.
    • Product & Office BTS: Capturing the “behind the scenes” environment to build trust with prospective leads.
    • Professional Headshots: Ensuring a cohesive, premium look across the new site.
  • Video-First Delivery: Recognising the “main character energy” required in today’s digital landscape, we prioritised short-form video assets designed to communicate USPs in under 15 seconds, perfect for high-conversion social ads.
Comms Connect Reel Behind The Scenes

A dedicated content day is the ultimate shortcut to getting ahead on PPC and producing genuinely engaging digital content. You can get an incredible amount of value out of a single day when you have the right planning and expertise behind the lens. By aligning the creative vision with the data-driven goals of the PPC team, we ensure that every frame shot for Comms Connect isn’t just ‘pretty’; it’s functional. That’s the OnBrand difference.

Tina Kelf | Content Lead

The OnBrand Team Behind Comms Connect’s New Assets

Tina Kelf – Content Lead

Role: As content lead Tina has been at the fore front in content production for Comms Connect’s ads campaigns, from initial scripting to the final edit.

 

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Tina Kelf

Sarah Warren – Digital Account Director

Role: Working closely with the senior management team at Comms Connect, Sarah oversees the performance management and strategy of the activity and campaigns being executed.

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Charlotte Ball – Content Executive

Role: Working closely with our content lead Tina to help deliver high-quality and engaging digital content for Comms Connect.

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