The business lacked a reliable tracking framework, had inconsistent lead source reporting inside GHL (GoHighLevel), and did not have automated communication flows in place for leads.
Additionally, Urban Spaces required a more efficient Meta advertising strategy to improve lead quality and support their growing demand for home improvement enquiries.
Urban Spaces needed a complete end-to-end solution from tracking to CRM automation to paid advertising optimisation.
Industry
Home Improvement
Services
CRM (Go High Level)
Meta Ads
To establish clear visibility on performance, OnBrand:
OnBrand resolved the long-standing issue within the GHL CRM where leads were not showing accurate source attribution.
To streamline communication and improve response times, OnBrand built:
OnBrand launched a dedicated lead generation campaign focused on:
We built a smart “Hot Lead” workflow inside Urban Spaces’ GoHighLevel CRM that instantly springs into action the moment a prospect replies.
As soon as a customer responds, the workflow automatically creates or updates the opportunity and sends an internal SMS alert to the right team members no inbox checking, no delays. This means the Urban Spaces team can respond while the lead is warm, stay fully aligned internally, and eliminate manual admin.
The result: faster follow-ups, better visibility in the pipeline, and a smoother handoff between marketing and sales all automated!
We created a multi-step Lead Notification workflow in Urban Spaces’ GoHighLevel CRM that ensures no new enquiry ever slips through the cracks. When a lead is tagged, the system automatically creates or updates the opportunity, assigns it to the right team member, and instantly notifies the internal team via both email and SMS.
At the same time, the lead receives an immediate message, keeping response times tight and expectations set. This gives the Urban Spaces team total visibility, faster ownership of leads, and a consistent process from first touch to follow-up reducing manual work while dramatically improving speed and accountability across the team.
The October campaigns delivered strong, cost-efficient performance across all metrics, significantly outperforming Meta’s industry benchmarks.
Following OnBrand’s full technical and strategic setup, Urban Spaces now benefits from:
Urban Spaces is now equipped with a marketing engine designed for long-term growth, transparency, and improved customer engagement.
A strong tracking setup combined with CRM automation and strategic paid advertising is essential for generating high-quality leads in the garden room and home improvement sector.
Through OnBrand’s expertise, Urban Spaces now enjoys a reliable, data-driven marketing system that delivers consistent results and superior customer communication.
OnBrand turns fragmented systems into high-performance marketing ecosystems.
Sarah Warren – Digital Account Director
Role: Working closely with the the senior management team at Urban Spaces, Sarah oversees the performance management and strategy of the activity and campaigns being executed.
Tina Kelf – Content Lead
Role: As content lead Tina has been at the fore front in content production for Meta ads campaigns.
Prajith Sreekantan – PPC Manager
Role: Expert on the Meta platform, Prajith has been setting up campaigns, optimising them and keeping a careful eye on their performance.
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