Case Study: Strengthening Meta Tracking & Audience Strategy for Verifile

The Challenge

Following the successful recovery of Verifile’s Meta Business Manager, the next critical step was to establish accurate tracking and data-driven targeting.

Before OnBrand’s intervention, Verifile’s ad account was not properly connected to its Business Manager, and Meta Pixel and Conversion API were not set up. This lack of tracking limited campaign insights and made it difficult to measure conversions or optimise marketing performance.

Verifile needed a reliable setup to:

Connect their Meta Ads Account to the Business Manager.
Implement Pixel and Conversion API for accurate conversion tracking.
Create custom events for lead generation monitoring.

Build custom and lookalike audiences for future campaigns.

Industry:
Background Screening Services

Services:
Meta Ads Setup & Tracking Integration
Social Media Strategy

The Solution

Business Manager Integration

Connected Verifile’s Ads Account with the Business Manager, ensuring ownership and permissions were correctly configured.
Streamlined account structure for smooth collaboration and campaign management.

Advanced Tracking Setup

Installed the Meta Pixel on the Verifile website.
Integrated the Meta Conversion API to capture server-side data for improved tracking accuracy and data resilience.
Configured custom conversion events to monitor key actions such as form submissions and lead completions.

Audience Development

Created Custom Audiences based on website visitors, engagement, and key behavioural data.
Built Lookalike Audiences to reach new prospects with similar profiles to Verifile’s best-performing users laying the foundation for scalable, data-driven marketing.

The Result

Through OnBrand’s technical expertise and Meta Partner support, Verifile now has:

A fully connected and verified Ads Account under its Business Manager.
Accurate tracking through Pixel and Conversion API integration.
Custom conversion events delivering real-time campaign performance insights.
Custom and lookalike audiences ready for powerful, targeted advertising.

These enhancements have given Verifile the confidence and tools to run high-performing Meta campaigns, backed by reliable data and advanced audience targeting.

Key Takeaway

Proper setup of Meta’s Business Manager, Pixel, and Conversion API is essential for any business looking to run efficient and measurable campaigns.

By partnering with OnBrand, Verifile transformed its Meta setup into a robust, insight-driven system designed for long-term marketing success.

With OnBrand, businesses don’t just advertise they build smarter, data-powered growth

OnBrand Meta Business Partner Team

Prajith Sreekantan – PPC Manager

Prajith is the primary contact with the Meta support team and handles all communication and cases from start to finish.

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Sarah Warren – Digital Account Director

Sarah oversees client accounts and the planning out of next steps for all clients, working closely with Prajith on Meta Support projects.

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Case Study: Strengthening Meta Tracking & Audience Strategy for Verifile

The Solution

The Result

Key Takeaway

OnBrand Meta Business Partner Team

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Case Study: Strengthening Meta Tracking & Audience Strategy for Verifile

The Solution

The Result

Key Takeaway

OnBrand Meta Business Partner Team

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