The Solution.
We led Quantum Care through a full Brand Strategy and Architecture Project, followed by a full digital design and build.
Quantum Care
Rebranding a Care Home for the Next Generation.
The Challenge.
Quantum Care has provided award-winning residential care services across the southeast for over 30 years. But their brand and digital presence no longer reflected the quality, warmth, or innovation of their offering.
- The core brand identity felt outdated and lacked emotional impact.
- Their website was difficult to navigate, particularly for older users and family decision-makers.
- They were launching a new premium care service, needing its own sub-brand that felt distinct but connected.
Quantum Care needed a partner who could sensitively evolve the brand and create a digital experience that built trust from the first click.
Industry
Healthcare
Services
Branding
Print Design
Website
The Results.
Based on a comparison of Jan 1st – April 23 2025 against the same period the previous year results are.
+69%
increase in engagement rate
+106%
increase in sessions Bounce rate dropped by 39% across key service pages
up 1076%
average engagement time per session
What we delivered.
Brand Refresh.
We evolved the core brand identity to retain its heritage but introduce warmth, care, and modernity with updated visuals, graphics and colour palette.
Sub-Brand Creation.
Developed a premium care sub-brand, complete with naming, visual identity and tone of voice, aligned to discerning family audiences.
Tone of Voice Development.
Created accessible, compassionate messaging that balanced professionalism with empathy.
Website Redesign & Build.
Architected a new digital experience prioritising ease of use, emotional storytelling, and seamless navigation — including intuitive care home finders and simplified enquiry journeys. The site was built with accessibility in mind and integrated with Quantum Care’s existing enquiry workflows.
Drop some details and we’ll give you a call.