Shopping Centre & Destination Marketing Services.
Retail has changed, is your marketing keeping up?
Our Services for Shopping Centres & Destinations
Branding & Brand Positioning
We help destinations define and refine their brand identity, messaging and value proposition, ensuring consistency across all customer touchpoints. From a full rebrand to the design and production of centre wayfinding, hoarding designs and much more.
Creative Campaign Development
Seasonal campaigns, launch campaigns, placemaking campaigns, and always-on marketing designed to excite and engage diverse audiences. Our process for delivering creative campaigns ensures consistency across all marketing channels, whether in the Centre, out of home (OOH) or digitally.
Content Creation & Social Media Management
We deliver bespoke content and social media strategies for our clients to ensure they are reaching and engaging their target audience on the channels they use the most. Our strategies ensure that your Centre is current, reachable and driving footfall in-Centre through digital communications.
We provide strategies focused around strong photography (not stock images), long-form and short-form video content, well-written content and in some cases, paid media spend.
Digital Marketing
SEO, paid search, paid social, e-mail marketing and website content designed to increase traffic, conversions and customer loyalty. Our digital marketing strategies are designed to work in tandem with your in-Centre activations, providing consistency and a strong visitor experience, whether visiting you online or in person.
Events & Experiential Activations
From Christmas grottoes and summer festivals to footfall-driving pop-ups and community-led experiences — all fully managed from concept to delivery.
We have an enviable reputation for delivering footfall driving events for a host of demographics. From seasonal activations for the whole family, to interactive activities tailored to children during the school holidays.
Tenant Marketing & Internal Communications
Smarter, more efficient tenant engagement with toolkits, newsletters, asset packs and collaborative retail campaigns.
Our tenant marketing strategy has seen us increase retailer participation when it comes to campaigns and events, resulting in happier tenants and stronger campaigns.
Website & App Development
User-friendly digital platforms that showcase your destination and support customer journeys with real-time updates, offers and events.
We provide a collection of different options when it comes to your website and digital presence. From a fully bespoke website with integrated social media feeds, offers and video content to micro-websites and event-specific landing pages.
Looking to enhance visitor experience with a bespoke mobile app? We can handle that too!
Insights, Data & Reporting
Monthly analytics, footfall reporting, campaign performance dashboards and recommendations for ongoing improvement. We ensure that you have all the data you need to show that your marketing investment is working!
Market Research
From bespoke digital questionnaires to exit interviews within your Centre, we can provide comprehensive market research services that allow you to plan for the future and provide exactly what your visitors are looking for.
We will even deliver our findings in an easy to digest report.
Why OnBrand?
Experience that delivers results.
We understand the unique pressures facing retail destinations: competition from online retail, rising customer expectations, and the need for constant innovation. Our destination marketing services are built to solve these challenges with measurable impact.
- 20+ years’ experience working with UK shopping centres and destinations
- Integrated in-house services: strategy, creative, digital, content, and events
- A track record of increasing footfall, growing dwell time, and boosting tenant engagement
- Robust campaign reporting and insights for continuous optimisation
- Trusted by some of the biggest industry names including Savills, Montague Evans and Colliers International.
We work closely with Centre Management, Asset Management, Managing Agents and even the Centre Owners to create cohesive brand experiences that resonate with local audiences and keep destinations relevant all year round.
Experts in Destination Marketing
The Facts:
- 80% of shoppers check socials/web before visiting
- 70% expect more than just shops – they want experiences
- Event-led campaigns = 3–5x engagement vs standard pushes
Shopping centres need more than posters and promotions. They need a marketing engine
For over 20 years, OnBrand has partnered with shopping centres, retail destinations and leisure environments across the UK to deliver strategic marketing, creative campaigns, and on-the-ground activation that increase footfall, elevate customer experience, and strengthen long-term community engagement.
Our multidisciplinary team brings together brand strategists, graphic designers, digital specialists, content creators and event producers to deliver campaigns that perform — from seasonal experiences and loyalty programmes to complete destination rebrands.
Lets Talk
Get in touch with the OnBrand team today to discuss how we can support your strategy, campaigns or full-service marketing requirements.
👉 Contact us at: [email protected]
👉 Call: 03333 220022
👉 Or complete our contact form now