Bobath website redesign and build to give this charity the website it deserved!

How Can We Help

Bobath website redesign and build to give this charity the website it deserved!

Bobath

The Bobath Centre is the original home of the Bobath Approach – therapy dedicated to helping people with cerebral palsy and similar neurological conditions.  Therapy services include; physiotherapy, occupational therapy and speech and language therapy.

The Challenge

Bobath got in touch with us to rebuild their existing website into a new wordpress website that would perform better. Their existing website had over 170 pages worth of content which needed to be condensed down into a smaller amount of pages, running from around 8 different templates. A site had been created in WordPress by one of the trustees. A review of the site showed some potential, but required a lot of fixes to make it mobile, SEO and accessibility friendly. Key requirements from the brief included: • Modernise: Logo/colour palette and website layout refresh and redesign to modernise existing look and feel • Improve conversions: New look navigation & improved customer journey to improve conversions • Increase engagement: Incorporation of new content types and formats to engage visitors • Strategy & Branding: a fresh tone of voice/copywriting guidelines for internal and external use • Web Hosting

Services Utilised

Branding

Strategy

Website Design

Website Development

The OnBrand Solution

Embarked upon an evolution of their current colours and design to freshen it up and enhance the strength of their brand online

Reworked the customer journey by bringing to the front the key messages eg information for families, reviewed how Bobath help different target audiences and the best way the relevant information can be found and presented to these audiences

A mobile responsive site with all text readable for SEO purposes.

Fully optimised for speed and a fast loading time.

Client quote

Sally Griffin

Chief Operating Officer
The Bobath Centre

"The team at OnBrand were a joy to work with from the beginning! They spent time listening to us and understanding what we do, so that they could design a website that reflects who we are. The designs were fabulous and the site development pain-free for us. I would highly recommend OnBrand and look forward to working with them again soon.”

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