Unique Bedrooms Direct

Meta Ads Generates 43 high-quality leads at a highly competitive CPL

Unique Bedrooms Direct, a bespoke bedroom design and installation company, needed a complete Meta advertising setup to support its lead generation goals.

Industry
Home and Living, Construction

Services

Meta Ads Setup, Conversion Tracking, Campaign Management

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The Challenge

Before partnering with OnBrand, the business faced several major roadblocks:

No Meta Ads Account connected to the Business Manager
Payment issues preventing campaigns from running
No tracking infrastructure, meaning no attribution or performance insight
No brand-building or lead-generation campaigns in place

To start marketing effectively, Unique Bedrooms Direct required both a technical foundation and a strategic campaign setup.

The Solution

Technical Setup & Access

OnBrand completed a full backend setup, ensuring the account was ready for advertising:

Created a new Meta Ads Account
Connected the ads account to the Business Manager with full ownership
Resolved Ads Manager payment issues to allow uninterrupted campaign delivery

Tracking & Measurement

To enable accurate optimisation and reporting, OnBrand:

Installed the Meta Pixel across the website
Implemented the Conversion API for more reliable, server-side tracking

Configured custom conversion events to track enquiries and lead submissions

Campaign Strategy & Launch

Two core campaigns were developed to drive both awareness and conversions:

Brand Awareness Campaign

Designed to boost visibility and engagement, showcasing Unique Bedrooms Direct’s craftsmanship and premium designs.

Lead Generation Campaign

Optimised for conversion, using Pixel and CAPI data to generate high-quality leads at an efficient cost.

The Results

October Campaign Summary

The October campaigns delivered strong, cost-efficient performance across all metrics, significantly outperforming Meta’s industry benchmarks.

Leads:

Cost Per Lead:

£18.39

71% lower than the all-industry average of £21.18

Total Ad Spend:

£791.13

Campaign Engagement & Click Performance

CTR:

6.49%

406% higher than the industry benchmark of 1.71% (traffic campaign)

CPC:

£0.58

31% lower than the all-industry average (£0.54 equivalent) (traffic campaign)

CTR:

2.85%

31% higher than the industry average of 2.59% (Lead Campaign)

CPC:

£0.80

52% lower than the all-industry average (£1.47) (Lead Campaign)

The Impact

OnBrand’s end-to-end setup and strategic campaign execution enabled Unique Bedrooms Direct to:

Build a complete, stable Meta advertising infrastructure
Track performance accurately through Pixel + CAPI
Recover from payment and setup issues that previously blocked ads
Generate 43 high-quality leads at a highly competitive CPL
Achieve exceptional engagement and traffic performance well above industry standards

Unique Bedrooms Direct now has a data-driven advertising system capable of scaling and supporting long-term business growth.

The OnBrand Team Behind Meta Ads Management

Sarah Warren – Digital Account Director

Role: Working closely with the the senior management team at Unique Bedrooms, Sarah oversees the performance management and strategy of the activity and campaigns being executed.

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