Driving Success for a High-Profile Event
The Beauty Awards are a real unique challenge for us here at OnBrand!
Besides planning the actual event and managing all the social media buzz, we also run super-targeted ads across platforms like Facebook, Instagram, and Google.
Our work starts way back in January, even though the big night isn’t until November. We have two main jobs: first, getting brands excited to enter the awards, and then, getting the public pumped to vote for their favourites.
It’s a tricky balancing act, reaching out to brands and then switching gears to engage consumers. But hey, that’s what we do best! OnBrand has the expertise to handle this challenge and deliver amazing results.
Our stats at a glance
The 2024 Beauty Awards entry campaign was a real hit! We saw a massive 152% jump in impressions compared to last year.
Using what we learned from the 2023 campaign, created some awesome new content with a killer video and catchy headlines, and really fine-tuned our marketing strategy.
And guess what? This all led to a whopping 2352% increase in clicks! That shows our campaign really got people excited and encouraged brands to enter.
B2B Pay-per-click stats
We really focused on getting the public involved in the voting this year! Mixing content tactics to get people excited and voting, including a prize incentive, and it paid off.
Overall, we saw some great results, with a 31% increase in how many people saw our campaign messages. And TikTok views really took off – they were way up compared to last year
Voting Stats
Conclusion
We outdid ourselves this year! We learned a ton from last year’s campaigns and put that knowledge to good use. We analysed all the data, kept a close eye on what was trending, and really fine-tuned our targeting to reach the right people.
Our organic social strategy was key, growing our community while we used paid ads to reach even more people. This powerful combination boosted awareness for The Beauty Awards like never before.
Check out our other case studies to see how we made it happen!
