Cooking up a strategy to drive awareness and sales of Adam Nathan catering.
Adam Nathan At Home.
Well known in the catering industry, Adam Nathan creates food that delights guests attending any party, from weddings to Barmitzvahs, engagements to corporate events. Each event is bespoke, with menus individually designed for a taste sensation.
The Challenge.
Adam Nathan Catering was originally an events catering business based in Radlett, Hertfordshire, looking forward to a busy year, when suddenly they saw the hospitality industry immediately closed. To ensure he stayed ahead of the game, Adam realised he had to promptly reinvent his business, turning his attention back to the kitchen to take the delicious food he cooked for event guests into a high-quality, cost-effective home delivery service. However, he needed to stand out in a highly competitive market, establishing the brand as the no.1 ‘ready to heat,’ ‘multi-cuisine’ meal delivery service for restaurant quality food, in the local area and increasing online home delivery orders.
Industry
Events catering
Services
Commerce Website Design
E-Commerce Website Build
Social Media Strategy
Paid Social Media
The Results.
What We Did.
Analysed the competition in the local area to establish where Adam Nathan Catering would sit as well as the brand’s USP.
Design and built a new e-commerce website
Delved into consumer behaviour to analyse the demand, before inventing the brand that would resonate with the target audience
Developed messaging, content and a robust social media strategy that would generate interest and drive sales to the newly created ecommerce website
