Lisa Halpern is a senior PR and communications specialist with a track record of helping growth-focused businesses stay visible “everywhere that matters”.
With 25 years in the profession, her career has evolved from traditional media relations into integrated visibility programmes that blend PR, digital content, and search-friendly storytelling to drive awareness, reputation and demand.
The “Everywhere That Matters” Approach
Lisa’s work sits at the intersection of PR, digital and AI. She combines extensive experience in media strategy with a strong understanding of SEO, content and large language models to make sure clients show up in the right places, for the right reasons.
How She Works
Using her expertise and sector insight alongside AI-powered workflows she helps your business stories into ongoing coverage, search-optimised content and authority-building commentary that keeps working long after publication, driving that all-important visibility.
Specialisms
A strategic thinker and clear communicator, Lisa is experienced in managing sensitive, high-profile and regulated briefs including health and parenting, financial services, biotech and not-for-profits. She works closely with OnBrand’s creative, digital and content teams to develop integrated campaigns that align PR, social, content and paid activity, ensuring every story is joined up and commercially focused.
Who She’s Worked With
Throughout her career, Lisa has partnered with founder-owned businesses, SMEs and established brands that need senior thinking with flexible, pragmatic delivery.
Her experience includes consulting for global agency network IPG Mediabrands (Kinesso) where she worked on long-term performance marketing PR and visibility programmes for organisations such as NatWest, Sainsbury’s Bank, Lombard, Hiscox, Hermes, Groupon, Hertz, Honda, Silentnight, Legal & General, 888 Group, Norton Finance, KenVue (Johnson & Johnson). Lisa has also advised British heritage brand Silver Cross, as well as specialist health and fertility brands, and not-for-profits.
At OnBrand
In her role as Account Director – Visibility, PR and Communications at OnBrand, Lisa focuses on making sure every PR and communications activity ladders up to clear commercial goals. She brings a forward-thinking, collaborative approach to every brief, using data, insight and AI-enabled tools to keep clients front of mind with the audiences and algorithms that matter most.