How we helped raise over £10k for a homeless charity with this huge event

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How we helped raise over £10k for a homeless charity with this huge event

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The Brewery shopping centre

The Brewery shopping centre is based in Romford, Essex. It has a range of outlets that attract customers from the local area, from big chains to independents and a range of places to eat.

The Challenge

Tom Stobbart Manager at The Brewery wanted to add something alongside seasonal events. Mindful of the homeless issue in and around the borough and because of ties with local homeless shelter charity Hope4Havering, we worked with Tom and the team to brainstorm an event that would really make a difference.

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What We Did

After we coined the initial idea, we got to work making this a reality.

To grow participation, we arranged retailer meetings where, with help from Hope4Havering, explained why this was such an important event.

We then created a succinct social media and web campaign including: Interviews with Kim Merry founder of Hope4Havering and a press release as well as setting up a Just Giving page for donations.

  • Secured coverage in the Romford Record as well as landing Tom an interview on Time FM
  • 4 freezing cold OnBrand members – Yep we did it too!
  • The event raised over £10,000! That’s double the £5000 we had planned!

Client quote

Tom Stobbart

Centre Manager

“Homelessness affects a huge amount of people in every single area and Romford is no different. As a community centre we wanted to ensure we made some noise around this topic and raise money. We turned to OnBrand who have put on most of our events, and together we coined the Brewery Sleepout.”

“I’m so proud of the money we raised and take my hat off to the OnBrand team who organised the whole thing from start to finish, as well as taking time away from their families to join in the event.”

St Albans Office

OnBrand
12-14 Victoria Street
St Albans
Hertfordshire
AL1 3JB

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