We worked with ARNO on their brand messaging identifying the powerful benefits they offer and using their existing clear and simple messaging on other channels.
We devised campaigns with strong clear content messaging and content pillars focused around: JOIN, SUPPORT, BENEFIT, DONATE
Advised ARNO/RNOC on the benefits of paid social media to reach new audiences and developed a clear target audience strategy for each platform
Set up Google Analytics / GA4 property and associated tracking, goals and reports in order to provide transparency in reporting
Developed a highly targeted social media strategy across 2 core platforms LinkedIn and Facebook and to 2 core target audiences.
Created a range of paid social media ads including single image and video ads to build awareness and attract both new ARNO members and RNOC donations
Devising timely campaigns for Remembrance Day to drive interest about the work the Royal Navy Officers charity do to support serving and retired officers.