The Association of Royal Navy Officers (ARNO) increases website traffic by 761%

With brand awareness and engagement campaigns resulting in new members, increase online shop sales and charitable donations

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How Can We Help

The Association of Royal Navy Officers (ARNO) increases website traffic by 761%

With brand awareness and engagement campaigns resulting in new members, increase online shop sales and charitable donations

Book a consultation

The Results

549% increase in LinkedIn followers in 90 days

1222 post reactions on Facebook ads

1828 likes on Facebook ads

Digital marketing client ARNO Logo

Association of Royal Navy Officers & The Royal Navy Officers Charity

The Association of Royal Navy Officers (ARNO) is a flourishing 5,000-strong membership organisation for all Royal Navy, Royal Marines and QARNNS officers alongside their Maritime Reserve counterparts. Officers from the RFA, WRNS, RNVR and SCC are also welcome.  It exists to provide a range of benefits to its members.

The Royal Navy Officers’ Charity (RNOC) have supported officers and their families since 1739

The Challenge

ARNO/RNOC approached OnBrand because it wanted help with • Attracting new ARNO members • Increasing donations to RNOC • Increasing online shop sales • Brand awareness

Paid Social

Strategy

Creative

paid social media campaign management

Google Analytics Reporting

The Solution

We worked with ARNO on their brand messaging identifying the powerful benefits they offer and using their existing clear and simple messaging on other channels.

We devised campaigns with strong clear content messaging and content pillars focused around: JOIN, SUPPORT, BENEFIT, DONATE

Advised ARNO/RNOC on the benefits of paid social media to reach new audiences and developed a clear target audience strategy for each platform

Set up Google Analytics / GA4 property and associated tracking, goals and reports in order to provide transparency in reporting

Developed a highly targeted social media strategy across 2 core platforms LinkedIn and Facebook and to 2 core target audiences.

Created a range of paid social media ads including single image and video ads to build awareness and attract both new ARNO members and RNOC donations

Devising timely campaigns for Remembrance Day to drive interest about the work the Royal Navy Officers charity do to support serving and retired officers.

Client testimonial

Digital marketing client ARNO Logo

Mike Goldthorpe BEM Commander Royal Navy, Director

Association of Royal Navy Officers

“We are a small organisation with big ideas but little marketing experience. Having identified OnBrand to assist we have been immensely impressed by our short time working together. The OnBrand team gripped the issues, created solutions and put the plan into action. The results outstanding. Increased recognition, awareness and on-line presence. Very much looking forward to the next stage of the journey.”

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