The Beauty Awards – 250,000 public votes, 1000+ guests, 200 celebrities, 100+ brands, 30+ awards, and headlines everywhere – now that’s what we call an event.
And we’re so proud to say that we’ve been running them for 6 years for our client Communications International Group.
A twist in the tale
Each and every year has brought its challenges, successes and something different. However, 2019 brought with it some very noticeable changes, right from the word go.
After years of the awards being sponsored by OK! Magazine, ASOS stepped in to take the coveted spot.
While it was a great, fresh new approach it meant us wiping the slate clean and introducing a whole new branding concept, swapping meetings at OK! Magazine’s offices for trendy new ASOS digs in Camden Town. Not to mention, building brand new relationships.
Oh, and let’s not forget to add that we were tasked in making this year’s awards bigger and better and to reflect ASOS’s consumer profile, reach and digital footprint.
In a nutshell, we were tasked with:
- Event Management
- AV Production
- Transformation, branding and theming a pop-up venue which wasn’t built till 2 weeks before we were live.
- Event Security
- Awards stings, walk-up music and creating a party atmosphere
- Backstage & performance management
- Partnering with and accommodating a drink partner to help them launch their brand
- Event Operations
- Creating a memorable, digital photo moment for guests using a very clever 3D animated GIF photobooth
When you look at the list, it’s enough to bring you out in a cold sweat, but we like to think that we were as cool as a, err, refreshing facemask. That’s because we take the stance of prepare, prepare, prepare.
Additionally, we compiled an extensive project management team ensuring we worked closely with the design and visual teams at ASOS to get the branding spot on, as well as ensuring CIG and its stakeholders were all on the same page. And let’s not forget the 4000 emails that flew back and forth between us and all the suppliers.
Then it was getting it all into practice…
So how did it go? We like to think the pics and video speak for themselves, but we’ll leave you with this quote from our client…
“We’ve worked with OnBrand for many years and they always deliver. For this year’s Beauty Awards we had a new global sponsor so the heat was on. The team once again pulled out the stops working with every supplier to ensure a streamlined process throughout planning and delivery.
We’re delighted with the way the team worked with our sponsor too – all the branding was spot on. Another great awards event with OnBrand and one we’ll all remember.”
Tim Langford, Managing Director – Communications International Group
Got an event coming up? Give us a call, we’ll get to work making it one that everyone talks about!