Reach customers while they are deciding what to buy
OnBrand helps UK businesses plan, launch and manage ChatGPT Ads campaigns, from strategy and creative to landing pages and conversion tracking.
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Search behaviour is changing
Potential customers are no longer relying solely on traditional search engines. They are using ChatGPT to explore their options, compare solutions, research products and decide what to do next.
ChatGPT Ads creates an opportunity for your business to appear alongside relevant conversations while someone is actively considering a product or service like yours.
Unlike traditional paid search, which usually begins with a keyword, ChatGPT Ads is built around the wider context of a conversation.
Everything you need to launch and manage ChatGPT Ads
ChatGPT Ads management involves more than simply uploading an advert. OnBrand brings together PPC strategy, creative, web development and analytics to manage the complete campaign journey.
Account setup and verification
We help create and configure your ChatGPT Ads Manager account, including business details, advertiser verification, billing, payment information and user permissions.
Your business retains ownership of the account while OnBrand receives the access needed to manage your campaigns.
Conversational intent research
We identify the questions, problems and decision-making situations where your product or service may be relevant.
This research helps us build campaigns around genuine customer needs rather than relying only on isolated keywords.
Campaign structure and context hints
We organise your services, audiences and customer needs into focused campaigns and ad groups.
We then create context hints that describe the types of conversations where each advert could be relevant.
Advert and creative production
Our team creates distinct advert variations for different customer needs and conversational situations, including:
- Headlines and descriptions
- Different messaging angles
- Square image assets
- Brand-compliant creative
- Relevant landing-page destinations
Landing-page creation
We review your existing destination page or create a dedicated landing page that continues the exact subject and promise of the advert.
Each page is designed to provide a clear next step, whether that is making an enquiry, registering or completing a purchase.
Conversion tracking
We configure the measurement needed to understand what happens after someone clicks an advert, including:
- OpenAI Pixel installation
- Conversion-event setup
- UTM tracking
- Preservation of the
opprefclick reference - Integration with your existing analytics
- Optional Conversions API implementation
Campaign management and optimisation
Once your campaigns are live, we monitor performance and make ongoing improvements. We review:
- Impressions and clicks
- Spend and cost per click
- Click-through rate
- Conversions and cost per conversion
- Landing-page performance
- Lead or sale quality
We then adjust bids, budgets, context hints, advert creative and landing pages based on the results.
What your ChatGPT Ads campaign needs to understand
The questions customers are asking
The problems they need to solve
The products or services they are comparing
The situations where your business is relevant
The action you want them to take next
How we launch your ChatGPT Ads campaign
Strategy
We learn about your business, audience, offer and commercial objectives. We then identify the customer conversations and intent areas the campaign should focus on.
Setup
We configure the advertiser account, campaign structure, ad groups, context hints, budgets and tracking.
Creative and landing pages
Our team produces the advert copy, square image assets and relevant landing-page content required for launch.
Launch and optimisation
We submit the campaigns, monitor delivery and continually improve performance as meaningful data develops.
Your entire campaign managed by one team
ChatGPT Ads may be a new advertising channel, but the foundations of an effective campaign remain the same. You still need a strong proposition, focused campaign structure, useful creative, reliable tracking and a landing page that converts. OnBrand brings all of these capabilities together.
PPC strategy
Experienced paid media specialists manage your campaign objectives, budgets, structure and optimisation.
Creative support
Our design and content teams produce the messaging and visual assets required for your adverts.
Web development
We can improve an existing destination page or build a dedicated conversion-focused landing page.
Technical tracking
Our developers can implement the OpenAI Pixel, conversion events, UTM tracking and more advanced measurement where required.
Clear reporting
We focus on meaningful outcomes such as enquiries, sales, registrations and lead quality.
Could ChatGPT Ads work for your business?
ChatGPT Ads may be suitable if your customers spend time researching, comparing or asking questions before making a decision.
Frequently asked questions
What are ChatGPT Ads?+
ChatGPT Ads are clearly labelled sponsored placements that can appear below relevant ChatGPT conversations.
They allow businesses to reach people as they research, compare and make purchasing decisions.
How does ChatGPT Ads targeting work?+
ChatGPT Ads uses context hints rather than relying solely on traditional keywords.
These hints describe the conversations, topics, customer needs and situations where an advert may be relevant.
What does a ChatGPT advert include?+
A ChatGPT advert can include an advertiser name, brand logo, headline, description, image and landing-page destination.
We create multiple advert variations for different customer needs and campaign themes.
Can ChatGPT Ads conversions be tracked?+
Yes. We can configure the OpenAI Pixel, conversion events, UTM parameters and oppref tracking to help measure enquiries, purchases, registrations and other website actions.
More advanced campaigns may also use the Conversions API.
Do I need a dedicated landing page?+
We strongly recommend using a relevant landing page.
It should continue the exact subject and promise of the advert, answer the customer's immediate questions and provide a clear next step.
Can you manage ChatGPT Ads alongside Google and Meta?+
Yes. ChatGPT Ads can be managed as a standalone campaign or as part of a wider paid media strategy covering Google, Meta, Microsoft and other relevant channels.
Is ChatGPT Ads still a developing platform?+
Yes. Features, advertising availability, campaign formats and policies may continue to change as the platform develops.
OnBrand will review the latest requirements before launching your campaign.
Put your business into the conversations shaping customer decisions
ChatGPT Ads creates a new opportunity to reach potential customers while they are actively exploring what they need and which businesses could help. Work with OnBrand to plan, launch and manage a focused campaign supported by experienced PPC specialists, designers and web developers.
- UK-based paid media team
- Complete account and campaign setup
- Creative and landing-page support
- Conversion tracking and reporting
- Ongoing campaign optimisation
Talk to us about ChatGPT Ads
Complete the form and a member of our PPC team will contact you to discuss your objectives and assess whether ChatGPT Ads could be suitable for your business.