Build a brand people recognise, trust and choose
Whether you are launching a new business, repositioning an established company or planning a complete rebrand, OnBrand brings together strategy, messaging and creative design to create a clear, distinctive identity that reflects where your business is going and works across every customer touchpoint.
Book a free branding consultation
Does your brand reflect the business you have become?
Your brand influences how customers understand your business, what they remember and why they choose you over the competition.
But as businesses grow, their branding does not always grow with them. Your identity may feel dated, inconsistent or disconnected from the products, services and audiences you want to reach.
A successful branding project should clearly communicate:
- What your business stands for
- Who your customers are
- What makes you different
- How your brand should look and sound
- Why customers should choose you
- How your identity should be applied consistently
OnBrand helps turn these questions into a clear brand strategy and a distinctive creative identity.
Everything you need to build or refresh your brand
Successful branding involves more than designing a new logo. OnBrand combines strategy, design, content and digital expertise to create a brand that can be used confidently across your entire business.
Brand discovery and workshops
We begin by learning about your business, customers, competitors and commercial objectives, through focused workshops and discovery sessions that explore your current position, future ambitions and the challenges your new brand needs to address.
Brand strategy and positioning
We help define what your brand stands for and how it should be positioned within the market, providing a clear foundation for your identity, messaging and future marketing activity.
Logo and visual identity design
Our designers create a distinctive visual identity that reflects your strategy and gives your business a consistent, recognisable appearance.
Tone of voice and brand messaging
Your brand should sound as distinctive as it looks. We develop clear messaging and tone of voice principles that help your team communicate consistently across every touchpoint.
Brand guidelines
We bring the key elements of your identity together into a practical brand guidelines document, giving your team, partners and suppliers clear direction on how the brand should be presented and helping protect consistency as your business grows.
Brand rollout and creative production
Once the identity is approved, we can apply it across the materials your business needs.
How we deliver your branding project
Discover
We learn about your business, audience, market and ambitions. We identify what is working, what needs to change and what the new brand must achieve.
Define
We develop the strategic foundation of your brand, including its positioning, personality, key messages and creative direction.
Design
Our creative team develops the visual identity, presenting clear design routes and refining the selected direction with your feedback.
Deliver
We finalise your brand guidelines, prepare the required files and apply the identity across your priority marketing materials.
A selection of our branding projects
A look at recent identity, strategy and creative rollout work delivered for clients across Hertfordshire and the UK.
Your complete brand managed by one team
Creating an effective brand requires strategy, messaging, design and practical implementation. OnBrand brings these capabilities together, helping you move from the initial idea to a complete identity that is ready to use.
Strategic thinking
We connect every creative decision to your audience, market position and wider commercial objectives.
Find out more
Experienced designers
Our creative team develops distinctive identities that are practical, consistent and designed to work across digital and physical environments.
Find out more
Messaging and content
We help define how your business communicates, from its core proposition to the tone used across individual campaigns and customer touchpoints.
Find out more
Digital expertise
Our web and digital teams can apply your new identity across your website, landing pages, social media and wider online presence.
Find out more
Ongoing creative support
Once your brand is launched, our wider marketing team can help you maintain consistency across future campaigns, content and communications.
Find out more
Is it time to invest in your brand?
A branding project could be the right next step if:
- You are launching a new business, service or product
- Your existing identity feels dated
- Your business has outgrown its original branding
- Your marketing materials look inconsistent
- Customers struggle to understand what makes you different
- You are repositioning within your market
- You want to reach a new audience
- Your business has merged, expanded or changed direction
- You need a professional identity before a website or campaign launch
We will help you define the appropriate scope, whether you need a focused identity refresh or a complete strategic rebrand.
Branding support shaped around your business
Every branding project is different. We can create a focused package based on your current position, objectives and internal resources.
New brand creation
Build a new identity from the ground up, including strategy, positioning, visual design, messaging and guidelines.
Complete rebranding
Reposition an established business and create an identity that better represents its future direction.
Brand refresh
Modernise and strengthen your existing identity without losing the recognition and equity you have already built.
Brand rollout
Apply an existing or newly created identity consistently across digital platforms, campaigns, presentations, signage and marketing materials.
Frequently asked questions
What is included in a branding project?+
The scope will depend on your objectives.
A complete project can include discovery workshops, brand strategy, positioning, logo design, visual identity, tone of voice, messaging, brand guidelines and the production of marketing materials.
We will define the exact deliverables before the project begins.
Do you offer complete rebranding?+
Yes.
We can review your current identity, identify what should be retained and develop a new strategic and creative direction for your business.
Can you refresh an existing brand?+
Yes.
Not every business needs to start again. We can modernise your existing identity, improve consistency and develop clearer guidelines while retaining recognisable elements.
Can you design a logo without a complete rebrand?+
We can provide focused logo and identity design where appropriate.
However, we will still need to understand your audience, positioning and objectives so the finished design supports your wider business strategy.
Will we receive brand guidelines?+
Brand guidelines can be included as part of the project.
They provide practical direction on using your logo, colours, typography, imagery, messaging and other identity elements consistently.
Can you apply the brand to our website?+
Yes.
OnBrand has an in-house web development team that can redesign your existing website or build a new website around the identity.
Can you create marketing materials after the rebrand?+
Yes.
Our designers can apply your identity across brochures, presentations, social media assets, advertising campaigns, signage, exhibitions and other marketing materials.
How long does a branding project take?+
Timescales depend on the size of the project, the number of deliverables and the availability of key stakeholders.
We will provide a clear project plan and timeline once the scope has been agreed.
How much does branding cost?+
The cost will depend on whether you need a focused refresh, a new visual identity or a complete strategic rebrand.
Following an initial consultation, we will recommend a scope and provide a detailed proposal based on your requirements.
Create a brand that supports your next stage of growth
Your brand should give customers a clear reason to recognise, trust and choose your business. Work with OnBrand to create a focused strategy, distinctive identity and consistent set of materials that bring your business to life.
- UK-based branding and design team
- Strategy, messaging and visual identity
- Brand guidelines and creative rollout
- Digital, print and campaign support
- Complete project management
Talk to us about your branding project
Complete the form and a member of our branding team will contact you to learn more about your business, objectives and the type of support you need.