When did you last update your website?

By 29th March 2016Blog, Digital
Digital CMS

If the answer is because it is hard to update, then it’s time to start looking at a way to keep your site up-to-date to keep visitors coming back to you. No one wants to keep visiting a website that just looks as if it has been collecting dust over the months or even years so it’s really time to add value to what your customers want.

Technology changes and the way people search and interact with brands is constantly changing. Social media integration is one of the most popular ways to increase your community within your current website.

A complete redesign might not be needed, but additional functionality can be added to make websites mobile and tablet friendly. This could be as simple as installing a CMS (Content Management System) so you can update elements of your website content yourself rather than creating a new website from scratch. A CMS allows for easy updating from any computer to keep content fresh and ultimately keep your visitors coming back for more.

Search engines love fresh content

What this means in simple terms is that the more you update your online content the more the search engines will come back and visit your site and the better chance you have at higher search engine rankings.

The relevance of the content you place is just as important as how often you add it. You can add news, offers, events, or provide fashion tips to your audience. By integrating a social media feed this content can be updated several times a day hence you will never have a stale and boring website again.

The explosion of digital and social media, and the harsh realities of trading in a recession with less budget and more channels is a challenge to even the best in our industry.

OnBrand Digital provide simple solutions to shopping centres to help them manage their digital channels, provide consistency, and the ability to use just one platform to manage all this content. Whether it’s local news and marketing events, promotions or promotion spaces, retail jobs, store directories, trading hours, store guides or maps, our Digital CMS puts Web, Mobile, Facebook & Twitter one click away.

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