Wow, what an amazing week here at OnBrand. Yesterday we were so proud to announce the official launch of Tap2Beat, a charity fundraising initiative coined by our MD Daniel Graham.
And we weren’t alone in our celebration with reps from charities DrugLink, Emmaus, Centre 33, Open Door and Herts Young Homeless coming to join us at the opening. We went all out with an official ribbon cutting ceremony, with Daisy Cooper Lib Dem MP for St Albans doing the honours.
She told us: “In an increasingly cash-less society I’m really pleased to see this Tap2Beat initiative in the heart of our city. With all proceeds going to local charities with a strong track record of helping people who are street homeless or at risk of becoming homeless turning their lives around, I’m sure local residents and visitors alike will donate generously. Well done to OnBrand for bringing Tap2Beat to St Albans!”
Tap2Beat, makes donating to charities simple, by harnessing the latest technology of contactless payment through glass activation.
The pilot is using our window here at OnBrand to raise money for homeless charities. A simple tap of a credit or debit card automatically donates £3 to five local charities.
Donations made through Tap2Beat’s contactless touchpoint will be split equally between the five homeless charities.
Each charity works tirelessly to ensure they help rough sleepers in a range of ways. This includes supporting them and teaching them to cope with the day-to-day, but also to forge a path away from life on the streets. Services include: Providing safe rooms and support to young people, long-term support to someone with mental health issues, emergency severe weather shelters for people with nowhere else to turn in sub-zero temperatures, or skills training to help someone homeless back into work, and managing addictions.
We have already had enquiries from both local retailers and shopping centres on how they can set one of these up in their area and we can’t wait to see our awesome project grow.