Ready for an award-winning season?

It’s Awards season! Move over BRITs, we’re talking about award entries for business.

If you’ve ever toyed with entering awards, but haven’t quite got yourself motivated, here’s a reminder of why it’s important:

• It raises your brand profile for both potential clients and future employees
• It’s a great way of showcasing your credentials and experience
• It creates a positive talking point and shows your credibility within the sector

So when you’re ready to get going, check out our tips to get your award-winning work noticed by all the right people.

Be prepared ahead of the deadline:

• At least 2 weeks before, go through the entry process and understand what needs to be pulled together. Check if it’s online and in what formats you need to provide your entry
• Assume it will take longer. Read, and re-read the entry form – give yourself time to amend

Present your entry form professionally

• Some awards require unbranded entries, but even so, entry evidence should still be presented professionally with the overall goal to wow the judges
• Consider working with a designer or copywriter to help make your story stand out

Showcase your golden nuggets

• Big numbers will shine out – find them and put them upfront so judges want to find out more
• Keep it simple – if your story is too complex, judges will get bored, so simplify your story

Tell an engaging story

• Judges want to hear a little bit of background, understand the challenge, hear how you resolved it and see amazing results
• Where possible, bring to life results with client or customer testimonials

Keep on entering

• If you don’t get shortlisted or nominated the first time, don’t be disheartened
• Like applying for jobs, you’ll get better at telling your story. The more you enter, the more the chance of winning!