In a recent report by Ofcom, 58% of the UK population now use a smartphone, so we really have no choice, but to adapt our way of thinking and target our efforts towards a more mobile audience.
It’s well established that shoppers use their phones for practical purposes such as researching products, comparing prices and locating stores, but the potential for retailers goes much further than this. On average mobiles account for 31% of site traffic in the UK so why aren’t centres doing more to connect and influence shoppers through smartphones?
Here are a few useful statistics that need to be taken into consideration as part of your ongoing marketing strategy to keep up and not get left behind by the digital consumer.
44% of shoppers admit to ‘showrooming’ using their smartphone
29% of shoppers have made a purchase using the mobile web
32% of smartphone owners use mobiles to research products every week
73% of smartphone owners have used their device while out shopping
It’s no wonder that retailers are now beginning to heavily invest in providing a user-friendly mobile channel to connect with their customers and soon it’s going to be impossible to ignore the role that mobile shopping habits evolve as technology moves forward.
The question that shopping centres need to consider is how can smartphone users be encouraged to visit their local centre rather than stay at home and shop online?
Free wi-fi is a subject which is being discussed across many shopping centres that don’t currently offer it, but there’s no doubt that offering the digital shopper the right platform to enhance a visit can’t be ignored. Simply said, shoppers are using mobiles in your centre, but are they using your site? Are you part of their community? Shouldn’t they be accessing your retailer deals and offers via you? This is where OnBrand Digital can help. Our solutions are easy to maintain and good for your business and your shoppers.
Shoppers have high expectations from using their smartphones and they’re digital ready. It’s now up to shopping centres to welcome the mobile customer with the right experience.
Ask us for a demo of how we can work for your centre 03333 220022Sources: Econsultancy