Getting the Comms Right: How we increased bookings with ONE Advertorial

By 17th September 2020Blog, Case Study

THE BRIEF

Tony from Tielsi Hairdressing came to OnBrand just after lockdown had started to ease off;  He and his team had been working hard to ensure all the necessary safety measures were in place at the salon to make customers feel at ease during their visit, however, he needed help spreading the word!

He wanted to show prospect clients what they could expect when they came to have their hair done, and asked us to bring the salon to life within a double page spread advertorial in the September issue of St. Albans NOW magazine.

THE CHALLENGE?

With a print deadline looming, we had to come up with an engaging angle to capture the attention of the magazine’s audience, and have the design and copy ready for print, with little more than 24 hours to spare!

WHAT WE DID

First things first, we needed a ‘hook’ for the story.  Indeed, many businesses have been putting things in place to help their customers feel safe whilst visiting, so we had to think about how we could really ensure what we printed had stand-out.

After meeting with Tony and seeing images which brought the salon to life, we came up with the idea of positioning the salon as the ‘Most Covid-Safe Salon in Hertfordshire.’

We got to work writing copy which highlighted what a safe environment had been created to help clients feel relaxed and safe, and selected imagery which showcased the new-look salon ready to embrace the ‘new normal.’

The article we wrote demonstrated how Tony had gone above and beyond to make Tielsi Hairdressing Covid-Safe.  From customer screens to an isolation room for the more vulnerable customers, Tony really had thought of everything. The health and safety measures were even put in place by an expert, senior healthcare professional.

Check it out for yourself…

We even made front cover…

 

ANOTHER HAPPY CLIENT…

We’re pleased to say, Tony had some very positive feedback:

“Since the advertorial article was published, we’ve been particularly busy.  The phone hasn’t stopped ringing and many of our clients have commented that they felt reassured to book an appointment when they saw the article.  Leading on safety was definitely the right decision and I would thoroughly recommend the team at OnBrand to anyone needing help with getting their comms right.”

WELL, THERE YOU HAVE IT…

It was a pleasure working with Tony and we’re thrilled to say we’re now working with him again as we build his new website!  Of course, we must give a big shout out to Tony and the team at Tielsi Hairdressing – if you’re needing to sort your locks out, get yourself down to the most Covid-Safe salon in Hertfordshire!

AND IF YOU’RE NEEDING TO SORT YOUR COMMS OUT 😉

Get in touch here!

 

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