Christmas starts early in many organisations and the forward planning involved for the festive season. It’s certainly no different for the team at OnBrand Radio.
Throughout the year we produce many thousands of messages for shopping centres & retailers, but now we are into October the requests start to increase for the Christmas shopping period. Our clients have deadlines to meet and large operations to run so to ensure we are on time (or well ahead of time) our Christmas is already well under way.
OnBrand Radio’s team support over 200 shopping centres and the right festive tunes can make shoppers feel good by creating the right atmosphere and therefore, they can be encouraged to purchase more if the ‘feel good’ factor is right. We profile music seasonally, but at Christmas we provide the perfect soundtrack to fit any retail environment. But Christmas doesn’t stop there for us…
Shopping centres have many festive events leading up to Christmas and customers need to know when everything is happening. This is where our production team start their Christmas. We receive events dates from our clients and then script the messages, record them, edit them and profile them so that they are delivered on time.
Christmas shopping messages common to most centres include: Christmas lights ‘switch on’ & Christmas opening hours or late night shopping days. We are also currently recording messages for events such as: Christmas craft fairs, Victorian Christmas markets & Santas parade.
Delivering messages on time for our clients is something we take very seriously at OnBrand Radio, so whilst the leaves are still to fall from the trees and October is still with us, our team are prepared for Christmas, just maybe not wearing Santa hats just yet!