About michael

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So far michael has created 21 blog entries.

Social media is maturing. Is your strategy keeping up?

By | August 16th, 2018|Blog, Digital|

Social media platforms are growing up. Channels that started off as repositories for ‘look at me’ broadcasting, aimed to appeal to a younger audience, now offer real-time conversations with your most engaged customers. The most effective social media strategies are built around developing specific content for each individual channel. The overall goal is to reach [...]

Father’s Day Music & Messaging

By | May 25th, 2018|Campaigns|

Have a quick listen of our four great messages, prepared just for you - in both male and female voices! Option #1 We're counting down to Father's Day on Sunday 17th of June and we’re bursting with fantastic ideas for gifts to suit every taste and budget, so don’t [...]

Websites that say less engage more

By | May 24th, 2018|Blog, Digital|

Ever noticed that Google has the world’s simplest homepage? Or got lost on a website trying desperately to find a phone number? Businesses often fall into the trap of supplying too much information.  In their efforts to impress, they don’t realise they are losing customers through information overload. They forget that the goal of a [...]

Central Thought Process. Local Message

By | May 11th, 2018|Blog, In Store|

Shopping centre marketing and management teams never have a dull moment!  Between face to face customer queries, instant social media conversations and regular CRM communications, there are any number of messages being delivered at the same time. A smart move can be to centralise your channels to ensure a joined up marketing strategy, delivered by [...]

5 Tips for how to handle regulatory requirements

By | May 2nd, 2018|Blog, On The Phone|

You’re sat there tasked with writing scripts for your company’s telephone messages. You’re not a writer – never have been, never claimed to be – yet somehow the responsibility has fallen on you to generate a series of messages that link together seamlessly and reflect your brand. Your mind goes blank, so you do a [...]

Reduce that age-old perception: ‘I’ve been on hold for ages’

By | May 1st, 2018|Blog, On The Phone|

When trying to get through to a company, there’s the amount of time actually spent on hold, and then there’s the time you feel like you’ve been on hold. Believe it or not, these are generally two very different numbers. As an agency with a ‘customer first’ ethos, we have developed the art of seeing [...]

Amazon know their customers. Do you?

By | April 23rd, 2018|Blog, In Store|

There’s a reason that Amazon are doing so well: they know their customers. And although it’s easy to say they let algorithms do their work, the fact is, they know what to do with data when they collect it. So ask yourself, with more opportunities available to collect shopper data in the mall, are you [...]

Having the right IVR options

By | March 20th, 2018|Blog, On The Phone|

The incorporation of Interactive Voice Response (IVR) into telephone systems was an exceptionally innovative idea. Somewhat surprisingly, the technology began as far back as in the 1970’s, but the first editions were far too expensive to be used in the mainstream, and the complexity of the technology meant it didn’t really take off until the [...]

Simplifying your customer journey for telephony

By | March 20th, 2018|Blog, On The Phone|

One of the most effective ways to improve your telephony channel is to simply think about the main reason your customers are calling. If you record data on incoming calls, you can often see patterns emerge regarding when customers are calling and why. Even if you don’t record data, it’s worth talking to your call [...]

Centre Managers vs Retailer Managers

By | March 20th, 2018|Blog, In Store|

"Our research shows that 78% of Brits opt for online shopping rather than going to the High Street or department stores to buy gifts. This is because they find shopping stressful and only a minority find the experience of actually visiting a shop inspiring." This quote comes from Professor Heiner Evanschitzky, Director of the Aston [...]